Multifunctional products gain more and more space in our routine. The idea of decreasing the amount of items in your bathroom has led some people to more often look for products that can be used in a variety of ways and are beneficial to different parts of the body.
Although skin and hair have very different aspects, the similarity between the proteins that make up the two structures is great. Therefore, it is safe to say that moisturizers that benefit the skin may very well favor the hair and vice versa, just use the appropriate formulation.
Thinking of this multifunctionality, Inoar created one of these wild-type formulations and developed the Natural Collection Hair & Body. Its foam enriched with moisturizing agents acts as a medium cleansing shampoo for the hair, but also performs, very well, the role of Bath Gel and Foam Depilation and Beard. This all combined with an aromocological perfume (aramacologia brings positive feelings along with the perfume that we feel) that benefits everything around you.
The brand anticipated the multifunctional trend with the Kálice line. The line with 7 precious vegetable oils (jasmine, argan, myrrh, macadamia, ojon, sweet almonds and rosemary) is able to provide moisturizing, nourishing, repair and antioxidant function, softening, protective and emollient, with light touch and a exclusive. Its multifunctional oil can be used on the skin and hair for several functions: hair drying, waxing, body moisturizing, mixed to makeup or primer and make-up remover.
Recently, the multifunctional shampoo Kálice was elected by the editors of the American magazine Hola! as the best product in The Most Diverse category, receiving the Best In Beauty 2018 seal. Shampoo goes beyond cleaning and is capable of moisturizing, regenerating, softening and protecting all types of hair.
#Abstract Tip
To make your bath a true SPA procedure, make a strong basil tea, let it crush and pour over the body after bathing with Natural Collection Hair & Body. The blend of the aromas of tea and orange blossom present in the product are all about and leave you with a unique and energizing perfume.
Another tip is to combine the multifunctional oil and kálice mask after using Natural Collection Hair & Body. Perfumes complement each other and functions as well. Especially if your wires have already undergone chemical / discoloration.
The director of development, marketing and creation of Inoar Cosméticos, Innocence Manoel, was nominated for the Manager of the Year award, which recognizes and honors the individual excellence of high level executives around the world. The awards will be held at the Oxford Summit of Leaders 2018 on December 18 in Oxford, England.
Innocence Manoel has been recognized as an eminent business leader for contemplating criteria such as vision and leadership, performance and effectiveness of the company, personality and individual management skills, national and international competitiveness, innovation level and corporate social responsibility. “In addition to a great honor, this indication reflects the dedication and constant search for the excellence of Inoar Cosmetics, of our entire team. After all, we are based on social, environmental and human values, which reflects who we are and how we want to continue growing. Without doubt, this recognition is rewarding, “he says.
About Inoar
Inoar Cosméticos brings the essence of its founders in its DNA: the creation of innovative products through the unique look of Inocência Manoel, Director of Marketing and Creation, and the administration of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers. In May 2018, Inoar Europe was inaugurated with a Technical and Training Center for distributors and professional hairdressers based in Lisbon, Portugal.
Inoar
www.inoar.com
Facebook: Inoar Brasil
Instagram: @InoarBrasil
Tel .: (11) 4135-4555
Those who are trained in the composition of the products they use and love to take care of the tresses are more familiar with the question: “Is it released?”. But who is not very connected in the formulation of products may not know what that means. So we are here to clarify everything.
It is no secret that many people confuse foam with the cleaning factor. Whether it’s bath time or any other time in our daily lives, the foam is still associated with deep cleaning. What not everyone knows, is that to make all the foam, the products need cleaning agents, the sulphates, which are mostly aggressive to the hair by removing the natural layer of protection from the wires. And even worse, it may contain other components to mask the effects they provide, petrolatums and silicones.
Because of this, many people have begun to opt for products that do not carry such components. In this way they adhered to Low Poo, No Poo and Co Wash techniques. That is, when someone asks if a shampoo or conditioner is released, it is referring to the presence of sulfates, petrolates and silicones in the composition. Only products that do not have these components can be used for the techniques.
Easy, no !? But now the question that strikes is: what is the difference between these techniques?
Low Poo
Low Poo is a technique that uses shampoo without aggressive sulfates, insoluble silicones and petroleum derivatives in the wash. Thus, to perform the method, it is necessary to replace the shampoos containing substances that are aggressive to the hair by removing the natural protective layer from the wires. In addition, you need to remove the petrolatums that can be harmful to your hair over time.
No poo
Unlike the Low Poo technique, No Poo is a technique that does not use shampoo for washing. Thus, it uses cleansing balms without insoluble silicones and petrolates in the composition. Among the adepts, many are curly and curly also because of the sensitivity of the threads.
Co wash
The Co Wash procedure consists of washing the hair with conditioners. Therefore, the term is closely linked to the practice of No Poo. For Co Wash, it is necessary that the conditioners have no sulfates, petrolatums, mineral oils, petroleum jelly, liquid paraffin or insoluble silicones in the composition.
Are you adept at techniques? Do you use our products for Low Poo, No Poo and / or Co Wash? Tell us about your experience!
Want to know more about these techniques and how they came about?
Every bunch knows the importance of products to finalize their wires. And some are among the darlings for a definite and powerful bunch. This is the case for combing cream and leave-in. But few understand its particularities.
It is common to associate the use of a combing cream with curly hair. This happens, because this type of curvature usually needs some product to facilitate the release of the wires. But this is not the only function of using this product. It also helps, especially if allied to the leave-in and activator of curls, the alignment and definition of the wires. Therefore, the item is usually on the shelves of curly, curly and curly.
Thus, the combing cream shows itself as a great ally when it comes to defining the curls. Because they are more dry, due to the fact that the oil has more difficulty reaching the ends of the hair, the threads need products that return this nutrition, becoming more defined.
In some cases, the combing cream is not able to align the wires as it is so desired. So, in an attempt to tame the frizz of the hair, sometimes we are tempted to leave a little mask or conditioner even after the rinse. Remember that this is not the right choice, because some components and even pH of these products do not predict they stay on the wires for more than 30 minutes.
For these cases, in which dehydration and frizz persist even after treatment or extra help is required to model the wires, leave-in is used. If your hair needs only moisturizing, you can use traditional lines and Inoar brings many options for you, such as variations of the CicatriFios line.
But if you realize that, in addition to moisturizing, you need to model curls or define curls, My Cacho comb, My Crush is the best one. This is because, this formulation contains not only the latest in moisturizing agents, but also a gel of curls integrated to the formula of the cream, guaranteeing definition of the curvatures.
#Abstract Tip
Make a mix with a few drops of the solution for skin and hair Rejupantenol to increase the time of definition of your curls. Making them look brighter and more beautiful.
If you no longer know what to do to recover your damaged hair from so many chemical procedures and day-to-day damage, we suggest a solution: Capillary Schedule. Ever heard of the hydration, nutrition and reconstruction steps for the wires? Because we explain all this to you.
The main idea of the capillary schedule is to recover and treat a damaged wire, respecting its particularities. For every case is a case and the only way for hair to become healthy again is to give exactly what it needs. That is, it is necessary to identify if the structure of the yarn needs replacement of water, lipids or proteins.
After identifying the main features that your hair has been presenting, it is time to start the schedule. And for that, the first step is monthly treatment planning. This means putting on paper the amount of times each schedule step will be held during the month.
Steps of the Capillary Schedule
Hydration
This is the most well-known stage of the schedule, being able to replace the water and essential nutrients that the wire loses in its daily life. So when the hair looks dry and dull, moisturizing is the solution. The masks for this timeline step are easily found. It is suitable for all types of yarn at least once a week.
A hydrated hair has elasticity in day, balance and is free of dryness. If your hair needs it, hydrate it. And some components in capillary cosmetics can help a lot in this stage, such as: D-Panthenol, Olive Butter, Aloe Vera, Functional Amino Acids and Extra Virgin Coconut Oil.
Nutrition
The nutrition stage is able to replenish lipids to the hair, the famous natural fats that are produced by the sebaceous glands of the scalp. They promote yarn protection. The result is a softer, shiny, flexible and lined hair. But you have to be careful, too much nutrition can leave your hair greasy or greasy.
To perform stage, just look for masks rich in Castor Oil, Coconut Oil, Argan Oil, Mango Oil, Sunflower Oil, Avocado Oil, Olive Oil and others. Oils are great options to perform nutrition, in general, by being greasier and transferring it to the wires.
Reconstruction
Chemically treated hair tends to become more fragile, thin and brittle. To reverse this situation, the stage of reconstruction of the capillary schedule is the most indicated. This is because it is able to restore the fiber by replacing proteins with the wires. The result? Hair more resilient and full bodied.
The most known component for this step is Keratin, which already appears in the wire composition and represents approximately 90% of its structure. In addition, collagen, creatine, arginine and cysteine are important ingredients for rebuilding products.
It is important to be careful about rebuilding. It is indicated with a minimum interval of 15 days. If not, the wire becomes very rigid and may break.
Schedule
Need: Hydration If your hair needs shine and hydration, a good hair schedule follows the following steps:
Need: Nutrition
If your hair is dry and without movement, a good hair schedule follows the following steps:
Need: Reconstruction
If your hair is porous and brittle, a good hair schedule follows the following steps
Known for its longevity and self repair, the Lotus Flower is a plant of Asian origin that has many minerals and nutrients. The flower is already considered as a great ally for maintaining the health of the body and now, Inoar also offers these benefits to your hair.
The Lotus Flower has been used for centuries because of its mystical significance. Egyptians and Hindus considered the sacred flower. Since Hindus still use it for Ayurvedic medicine, a complex therapeutic technique very popular in India.
Its fragrance was associated with the relief of the spirit. Because of this, Lotus Flower oil is found in cosmetic products with calming, soothing appeals. Aromacology also explains this, which is an area of science that studies the influence of smells on emotions and feelings. That is, try to work in the best way the sensation that nature is able to provide us.
Résistance Lotus Flower Inoar works as a moisturizing and revitalizing line. Products with this main component have the power to regenerate the wires, leaving them much softer and more pliable. Its composition provides intense repair for healthier and brighter hair.
These are characteristics that the Lotus Flower is able to provide to the hair. Its revitalizing action comes from the seeds, which are able to activate genes that produce proteins to repair the hair fiber. Thus, the result can not be different from a beautiful and healthy hair.
#Abstract Tip
The main benefit of the Lotus Flower in the threads is its revitalizing action. Therefore, for a regenerated yarn, take care of all the steps of the treatment with Résistance Lotus Flower. The line is composed of shampoo, conditioner, mask, leave-in and oil. Products released for Low Poo, No Poo and Co Wash techniques, vegan and cruelty free.
Inoar, a Brazilian cosmetics company, which exports to over 40 countries, was nominated for the Achievements Forum’s Top 100 Achievement Award 2019 and was announced as the winner on February 21.
The Achievements Forum is made up of council that elected the 100 most innovative companies, which effectively combine successful business with social activities. Inoar was chosen for its modern quality management systems, high qualification of personnel, operation, production and marketing efficiency, as well as competitiveness of production and services and customer satisfaction.
Founder of the Solidarity Beauty social project, Innocence Manoel, credits this important recognition to the way human issues have been worked through the project: “Wherever we go, Solidarity Beauty is consecrated. People have a real passion for Inoar because of its history, for what we do for the sake of others. These are values that are not measured, “says the businesswoman, who is co-founder of Inoar and Director of Marketing, Creation and Development.
The ceremony will take place on April 12 at the Institute of Directors in London.
About Inoar
Inoar Cosméticos brings the essence of its founders in its DNA: the creation of innovative products through the unique look of Inocência Manoel, Director of Marketing and Creation, and the administration of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.
Inoar Solidarity Beauty Project
Founded by Inocência Manoel, Beleza Solidária is an Inoar brand project created to empower people from different communities in Brazil and abroad, and is also focused on the recovery of women’s identities and their empowerment. With courses offered to the low-income population and diverse itinerant actions, the initiative aims to offer society a path to entrepreneurship.
Inoar
www.inoar.com
Facebook: Inoar Brasil
Instagram: @InoarBrasil | belezasolidaria.inoar
Tel .: (11) 4135-4555
Not yet known – but rich in benefits – bamboo can be a great ally for your beauty routine. This ingredient is being inserted into hair products to aid in the health and beauty of hair, nails and skin. And Inoar has developed a special line to repair weakened hairs and strengthen the strands, leaving them with much brighter, the Bamboo Fiber Resistance.
To understand the performance of the thread in the wires, one must know the power of the bamboo fiber. The plant has always been used for various functions in the East, from food to building material, and in recent years has discovered another great benefit of bamboo: its action in the reconstruction and hydration of the hair.
The bamboo fiber works on the porous wire, sensitized and brittle when replacing the amino acids, since it is rich of them in their composition. And in the matter of hydration, the fiber helps in the retention of water. Thus, it acts from the inside out in the threads, building a strengthening in the internal structure and providing the sealing of the hair, protecting against aggressions.
Products that take the bamboo fiber in its composition give the yarns a stronger and healthier growth. In this way, they can be used by all types of hair, but are recommended for wires weakened by chemical processes, such as discoloration, coloring or smoothing.
To summarize: Bamboo fiber in capillary products helps in rebuilding, as it is rich in amino acids, regenerating hair that loses its mass due to more invasive processes in the threads, but does not leave them stiff. And moisturizes the threads, as it helps the yarn retain water, which avoids the dryness and porosity of the hair. Thus, aiding in hydration and especially in rebuilding, it becomes an ally for stronger and healthier wires to grow.
Inoar Team
If you have not heard about double cleansing, Inoar explains the concept that will help your facial cleansing routine. Translated freely as Double Cleaning or Double Cleaning, the double cleansing procedure involves the use of two distinct types of products for skin hygiene and has become very popular in the last year.
We know how difficult it is to remove a more elaborate makeup with only water. Scrubbing a lot of the face can cause a reaction on some people’s skin. So, how about facilitating this process? With the prior application of some oil, preferably vegetable oils, sanitizing can be facilitated. The oils work as softeners of the particles that weigh on the skin, aiding in the withdrawal with water and facial soap.
Thus, double cleansing consists of two very simple steps. The first is the application of oil. After this, a facial cleanser completes the cleansing, which should be finished with plenty of water and drying with a soft towel so as not to injure your skin.
Oily skin and double cleansing
People who have oily skin do not even like to hear the word oil and often take the product out of the bag. But you do not have to be afraid to do the double cleansing. This is because all the oil that is applied as the first step of the sanitization is removed with facial soap and plenty of water.
Double Cleansing Step by Step
Apply a small amount of oil to the face. We indicate the multifunctional oil Kálice, composed of 7 precious vegetable oils for the skin and hair. It is not necessary to wash the face before the procedure.
Massage the area with circular movements until you notice the release of substances, such as makeup, from the skin.
Wash your face with plenty of water. It is important to remove all the oil from the region. Attention to the temperature of the water, ideally it is warm.
Apply a little Inoar Facial Soap in your hands, making foam, and perform circular movements, massaging the skin of the face for a few minutes. Rinse thoroughly.
When it dries, press a soft towel on the face a few times. It is important not to rub.
TIP: You can finish the process by applying the Inoar Micelar Water to soften your skin with its highly purifying properties and thermal water.
Tribute will be on January 22 in São Paulo, in a ceremony that celebrates 465 years of the capital.
The director of creation, marketing and development of Inoar Cosméticos, a Brazilian company that is a reference in cosmetics in the country and worldwide, Inocência Manoel will receive for her commitment and dedication the renowned “Diploma Foundation of São Paulo” of the Academy of Sciences, Letters and Arts of São Paulo – ACLASP, a non-profit organization that promotes and rescues cultural values and honors the memory of Brazilian culture and history. The award ceremony will be held during the official commemorative ceremony “Tribute to the 465th anniversary of the founding of the city of São Paulo”, on January 22, in the city of São Paulo.
Inocência Manoel, who is also Director of Marketing and Creation of Inoar, was nominated and chosen to be honored for being outstanding in her activities and contributing to the development of the country. According to the director of creation, marketing and development, receiving this tribute is extremely gratifying and special. “This recognition encourages me to continue transforming and empowering lives, through social and human values. At Inoar, this commitment is renewed every day. ”
Scheduled for 6:00 pm, the official ceremony for delivery of the laurea will take place in the Uruguay Space, at Av. Paulista, 1776, 9th floor, in São Paulo.
About Inoar
Inoar Cosméticos brings the essence of its founders in its DNA: the creation of innovative products through the unique look of Inocência Manoel, Director of Marketing and Creation, and the administration of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers. In May 2018, Inoar Europe was inaugurated with a Technical and Training Center for distributors and professional hairdressers based in Lisbon, Portugal.
Inoar
www.inoar.com
Facebook: Inoar Brasil
Instagram: @InoarBrasil