2018 has passed and we are already arriving at Christmas. Time to fraternize and reflect on the past year. In big companies this is no different. We have a balance of accounts, structural reconfiguration, evaluation of results, but the most important is the general fraternization that the end of the year provides.
Even living under a secular state, it is common to celebrate Christmas in Brazilian homes. However, this is not just another party in the annual calendar. It is, yes, a moment motivated by noble feelings and that overflows with genuine actions. At that time, people become more loving and passive. There is more understanding.
Inoar proposes to its employees this experience throughout the year. Those who work at Inoar, a family business, understand that such actions need to be practiced day-to-day, inside and outside the company. And it is these feelings, which move Christmas, which are present in our pillars. Inoar carries in its genes the respect, solidarity and love.
Therefore, during the year, the company organizes solidarity actions through the Beauty Solidarity project. And at this time of year, for us, it’s time to make our actions even more evident. In December, the brand promotes a very special delivery to Casa Florescer.
This NGO has been a partner for years. The Welcome Center caters to transsexual women who do not have a place to stay. The house is located in the center of the city of São Paulo and always receives the brand with open arms. We provide more than just donations, we provide experiences and feelings. It is a day reserved for overflowing affection for those who have little sense of society. A society that still criminalizes and excludes transsexuals.
Inoar’s votes are the most sincere and genuine. May all citizens have such feelings that Christmas awakens and potentiates. And that it lasts all year, as within our company, among the members of our team, the great Inoar family.
Surely, you’ve heard of micelles. Very well known for being in the skin cleansing routine, they now invade the hair cosmetics. Understand the reason for being considered the great trend of physiological cleansing.
Micelles act on most of the impurities of our daily life, such as pollution, waste of makeup, dust, smoke, oiliness, among others. All this without harming the structure they are sanitizing. In this way, they act on the skin of either the scalp or the face, protecting our physiology from the effect that most deep cleansing causes when the body resents the procedure and envisages the total removal of the natural oiliness as an aggression, responding with yet more sebum production – the so-called rebound effect.
From a chemical point of view, imagine the micelles as tiny spheres that suck in any particle of dirt that is on the skin and, as soon as they are supplied, stop acting. This system respects the natural components of the dermis. On the hair, it promotes global hygiene of the yarn without aggression to important structures, such as keratin cuticles and silky factors.
Understanding the role of micelles in our cleaning routine, Inoar has created, for its line of dermocosmetics, the Micellar Water. In this formulation, with triple filtered water, the micelles were associated with the infusion of Argan Extract. Aromatized naturally with Melaleuca Oil, the formulation is further enriched with a dermatological purification and renewal complex called RejuComplex3®, composed of Pantothenate, Niacinamide and Hyaluronic Acid. The charm of this product is due to its coloration achieved thanks to chlorophyll pigments.
And in that year, the brand decided to expand the beneficial effects to the hair cleaning routine for the hair. Inoar thus created the Acqua d’Inoar Micelar line. It is not enough to be enriched with physiological cleansing micelles, the entire aqueous base of this shampoo is composed of water enriched with minerals and moisturizing agents. After the rinse, it is possible to notice that the threads are free of residues, but without that sensation of bristly hair. The line is also composed by moisturizing mask, released for Low Poo and No Poo, with fresh herbal fragrance, but with remarkable Inoar signature.
After visualizing the effects of micelles on your cleansing routine, you will understand the importance of them in everyday life for healthy, well-treated skin and hair.