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Hair

We are a reality living self-care has been increasingly present in the conscious movements that break the beauty trend patterns on and off the internet.

Fighting a natural cycle of our body can cause several psychological problems such as anxiety and depression.

Most women dye their hair from the first gray hairs. Not that this is a problem. But starting a journey of self-knowledge can be a crucial factor in your life.

If you’ve decided to take on the gray strands, this tip is for you. Follow this content and learn how to take care of the wires in the best way.

Learn how to care for your gray or white hair
White hair requires special care to make it look healthy and elegant.

The many protection, protection and thermal protection. Check out the main care you should have with gray hair.
Wires cleaning

The reduction of the hair’s natural melanin, the strands much more make and brittle. Therefore, it is very important to choose natural shampoos and conditioners with vegan, low poo and salt-free ingredients.

A good tip is Inoar’s Mais Amor Menos Sodio line, which has Tribulus Terrestris, a herb rich in Vitamin C and a source of saponins and Banana Flower Oil, a natural source of power, promoting cleansing the scalp for the health of your hair, leaving it loose, soft and shiny.

Don’t skimp on hydration
Within the hair program, the moment to hydrate the hair needs to be present. White hair needs masks, serums and moisturizing creams. That’s because wires, because without wires, they are exposed to pigments and can treat them.

In the daily routine, hair oil helps to give extra shine to the hair. Therefore, ingredients such as argan, aloe vera and shea are great allies.

The tip is Inoar’s Argan Oil System Line. It has beautiful functions that transform into fragile or dry wires, with a moisturizing appearance.

The shampoo, conditioner, mask and leave-in restore softness and treat the hair, in addition to argan oil, the first national oil that reduces frizz and leaves hair much more hydrated.

Use toning products
White hairs can turn yellow or function properly by contacting them. Therefore, toning products are the best options.

These products come on the market with shampoos, crescents, masks and some lines even leave-in, in conditioners that yellowish gray hairs.

Inoar’s Speed ​​Blond line for blonde and gray hair contains antioxidant actives that hydrate and revitalize the hair’s natural color.

Its exclusive formula with argan oil and balanced pH gradually corrects or yellows the hair, providing intense shine, shine and softness to the hair fiber.

If you want to have even more options for quality products, the Cicatrifios Loiro Perfeito line is a neutralizer for blonde, gray and streaked hair.

Along with hydration and nutrition, the tinting is from the processing processes for the maintenance of yellow hair, canceling the neutral and recovering the color aspect.

The line Cicatrifios Loiro Perfeito acts on the correction of the yellow of the wires, from the first use.

Its exclusive formula with Rejucomplex3, Centaurea Cyanus and Azulene (botanical ingredients with purple pigments) and balanced pH eliminates the devitalized look, reinforces the hair tone and deeply moisturizes, leaving the hair formula uniform and with intense shine with each use.

Now that you know how to take care of gray hair, it’s time to take on the color, keeping your hair hydrated and with the shine you deserve.

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The Oscars 2022 award was full of controversies and one of them started because of the condition of Jada Pinkett Smith, wife of Will Smith, winner of the Oscar for best actor for King Richard: Raising Champions.

Just before the awards show, the actor took the stage and slapped Chris Rock, a comedian who made a joke about his wife for her alopecia.

But what exactly is this condition, how is it caused and what are the treatments? Read on and find out!

What is alopecia?
Alopecia is a condition that causes sudden hair loss from the scalp. It can also affect hair in other parts of the body.

In alopecia, large amounts of hair fall out in certain areas, causing the scalp or skin that was previously covered by hair to be seen.

There are 3 stages of the condition:

Anagen phase – the hair grows and about 90% of the hair is in the phase, which can last from two to eight years;
Catagen phase – when hair follicles shrink and last for two to three weeks;
Telogen phase – the hair rests for a period of two to four months and, at the end of the stage, the hair falls out so that the growth cycle begins again.
It is normal to lose around 50 to 100 hairs every day through the process of continuous renewal. However, if this cycle is interrupted or if a hair follicle is damaged, the hair can fall out quickly, not keeping up with the regeneration time and this causes thinning wires and totally empty areas.

When you notice that there is an abnormal hair loss, seek medical help to investigate the causes. The use of over-the-counter medications and treatments is not advised.

What causes alopecia?
Hair loss can occur due to several situations such as:

Stress;
Ringworm on the scalp;
Use of medicines;
Protein, iron, biotin and zinc deficiency;
Postpartum hormonal reaction;
Diseases such as hypothyroidism, hyperthyroidism, secondary syphilis or lichen planus;
Systemic lupus erythematosus;
In addition to diseases such as skin cancer, for example.
But only those who can identify the cause of alopecia is a dermatologist. Therefore, it is very important not to be hasty when realizing that something is wrong.

How is the treatment done?
To treat alopecia, it is necessary, first of all, to consult a dermatologist so that the causes are identified for a well-directed treatment.

Therapeutic options are also indicated. But, for more serious cases, the use of oral medications favors hair growth and prevents hair loss.

For milder cases and as a complement to more serious ones, cosmetic products in lotions or ampoules can be used, as they favor hair growth. All this, according to the guidance of a dermatologist.

Some specific treatments also exist, such as intradermotherapy and carboxytherapy, which must be performed by professionals and can only be performed when recommended by your doctor.

Because of its unknown causes, there are no ways to prevent the condition. It is worth remembering that it is not a clinically serious disease, but it can affect the emotional state, indicating the need for psychological care.

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Clean Beauty is a concept that has conquered its space within the cosmetic segment and every day brands and consumers invest in products with this ideology.

But, do you know what, in fact, determines whether that cosmetic really fits that definition?

Sustainable beauty has several aspects, but it can be defined as products that do not harm the environment and our body. However, the broad idea allows for a different series of conceptions.

An example is vegans, who can defend a product that is harmful to the planet if it is tested on animals or uses any type of derivative in its composition.

Multifunctional cosmetics are similar to the Clean Beauty concept, but they have important differences. They are a great alternative for those looking for a care routine, but don’t have enough time for it.

They are known for having several functions, dispensing with the use of several products on a daily basis.

An example of this are oils that can be used as cutting edge repairers, skin moisturizers and makeup remover at the same time.

But how do multifunctional cosmetics fit into the Clean Beauty concept?

The answer is simple! In addition to the practicality provided, the products help to reduce the excess of waste generated by the segment, contributing to sustainable beauty.

Understand more about Clean Beauty and multifunctional cosmetics
As different as they seem, both concepts intersect in some important aspects, especially when we are talking about the environment and sustainability.

Learn more about the Clean Beauty concept
You can already understand a little about the Clean Beauty concept. But, what must a cosmetic present to be inside it?

To fit in the Clean Beauty cosmetics group it is necessary to follow some basic rules.

First, the product must not contain any type of toxic active such as: paraben, silicone, sulfates, among others. That is, any component that can cause harm or health risks such as allergies and redness, for example.

The composition of this type of cosmetic must contain at least 95% of the natural masterpiece.

In addition, products must have a complete list of ingredients used in the formulation of cosmetics, as transparency is one of the main features present in the concept of clean beauty.

All products need to give all the information to their customers so that they know what they are getting without any kind of false advertising.

But attention: it is very important not to confuse the movement with vegan, natural and organic cosmetics, because even if they are similar, they have several differences.

Clean Beauty’s concern is toxin-free cosmetics, but that doesn’t mean they are vegan as some ingredient may be artificial or animal-based.

Inoar is a 100% vegan and Cruelty Free company, that is, the products are not tested on animals or have ingredients of animal origin.

What about multifunctional cosmetics?
Multifunctional cosmetics perform more than one function in a single product and/or associate a series of actives to their formula.

Therefore, they are a good alternative for those who wish to follow a daily care routine, but cannot because of the rush of everyday life. This way you won’t need to use multiple products.

Multifunctional products are those that are used for skin and hair and to know if they have multiple functions, just look at the information on the packaging, as they are usually described.

Therefore, if a product moisturizes the skin and repairs the hair strands, it can be considered multifunctional.

Sustainability in multifunctional products
In addition to all the benefits provided by multifunctional products, they are still sustainable, as there is no need to have multiple packaging that most likely will not be recycled. You will only have one.

This reduces plastic consumption in the country. According to a survey carried out by estadão in 2019, Brazil produced about 11.3 tons of synthetic material waste per year, being the largest producer in the world. In addition, only 1.28% of all this material is recycled.

It is also worth remembering that plastic takes about 600 years to decompose and has been the main responsible for the death of marine animals and pollution of rivers and seas.

Therefore, multifunctional products and Clean Beauty are a way to minimize impacts on the environment and the health of those who consume them. In addition, it has the advantage of saving time in the self-care routine.

This happens because multifunctional products, as already mentioned, can be used in different ways. Therefore, you can hydrate your hair while hydrating your body, for example, providing practicality.

Inoar has multifunctional products such as the multifunctional Kálice oil.

The line has everything you need for hair, face and body as it repairs split ends, moisturizes the body and can also be used as a makeup remover.

Kálice has precious vegetable oils in its composition: rosemary, sweet almonds, argan, jasmine, macadamia, myrrh and ojon.

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Summer has arrived and with it the desire to travel to the beach and have amazing days in a pool. However, it is very important that you do not fail to take care of the health of your hair.

The salt in the sea water, as well as the chlorine in the pool and the high temperatures in the summer are factors that cause the hair to dry out, leaving them dry and lifeless.

Therefore, care at this time of year needs to be redoubled, for the skin and hair.

Here are some tips for taking care of your hair in the summer and learn how to keep them beautiful in one of the most awaited seasons.

How to keep your hair healthy in summer?
In summer, several factors can cause damage to the wires when there is not the correct care. UVA and UVB rays cause the hair to lose its keratin, oxidizing and destroying the hair, losing its color and leaving it dry.

When there is excess sun exposure, even the scalp can burn and flake,

In addition, the wind causes knots that are difficult to remove, causing the threads to break. Already the salt, opens the cuticle, leaving them hardened and without shine, because it removes all the water present in the hair.

As a result, the hair becomes damaged and frizzy.

To prevent this from happening, it is important that you follow some tips:
Use a good leave-in
Leave-in can be applied after showering. The product forms a film on the wire, helping to protect it. It is very important that the product is used away from the root. The leave-in is also indicated to go to the beach or pool, always before entering the water.

Opt for leave-in with vegetable oils such as coconut and argan.

To keep your hair beautiful, use the Leave-in Blends, developed from the vitamin C complex, plus a blend of botanical and vegan oils especially for dry hair.

If you finish your hair with styling cream, the Blends Line is also a great option. Its combination of coconut, avocado and argan oils penetrates deeply into the hair, offering high hydration, intense shine, softness and malleability.

Moisturise to keep your wires healthy
Instant and overnight wetting is one of the best options for those who want to keep their hair healthy in the summer.

It is a treatment carried out with vegetable oils and aims to nourish the wires and restore the necessary oiliness, recovering the wires damaged by heat.

Argan Oil and Inoar Coconut Oil are ideal for moistening. Argan has multiple hydrating and disciplining functions that make fragile or dry hair silky.

Coconut oil is rich in lipids and fatty acids. It has emollient and highly nourishing properties. In addition, it is one of the few vegetable oils that can penetrate the hair and scalp, allowing deep hydration of the hair.

Now that you know how to keep your hair healthy in the summer, it's time to enjoy the season and renew your energy.

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Hair frizz is uncomfortable for many women who can't control the hairs that insist on getting frizzy.

Even though this is not a problem, it can cause discomfort for those who do not give up aligned wires. But did you know that it is possible to reduce the frizz of your hair?

First of all, it's very important that you know that the biggest cause of frizz is dry strands. Therefore, keeping your hair hydrated is essential to avoid them. Check out now some tips on how to keep your hair in place, having healthy and much prettier hair.

How to eliminate frizz from hair?
A few tips can be the solution to avoid or eliminate the dreaded frizz. The good news is: all options can be done at home. That way, you won't have to spend a lot of money and still have the hair you've always wanted. Follow up!
Hydrate during the bath
Even those shampoos that have a moisturizing action need a conditioner or a moisturizing mask so that the hair remains healthy.

The shampoo does all the removal of impurities, in addition to residues and excess oil. Therefore, even with its moisturizing action, shampoo alone is not able to replenish all the nutrients.

The conditioner provides hydration in a smooth way, making the hair soft and shiny without weighing it down.

For those who have thick or normal hair and do some type of chemical, it is very beneficial to use a mask regularly, concentrating the actives of the conditioner with more intensity, promoting the intense revitalization of the strands and reducing frizz.

Untangle your hair correctly
Few people know, but there is a right way to untangle the strands and this can make all the difference in the appearance of frizz.

To avoid frizz, straight hair should be styled while still wet, as it is a way of not raising frizz in this type of strand, keeping it healthy and without the frizzy appearance feared by everyone.

Dry the wires correctly
Drying the strands correctly also helps not to leave goose bumps. First, it is necessary to use a microfiber towel or even a cotton shirt to remove excess water from the threads without rubbing them more than necessary.

Because it's a gentler fabric, they don't stimulate frizz like a normal towel. After that, apply the thermal protector to discipline the strands and protect the fiber from the heat of the dryer and flat iron, preventing the hair from becoming dry.

To use the dryer, it is important to direct the jet from the roots to the ends, stimulating the trim and aligning the cuticles correctly so that they are sealed and do not absorb the moisture that causes the frizz.
Use good products
Products used during the bath are able to improve the health and appearance of the hair by allowing a continuous treatment of the strands with each wash.

To control frizzy hair, the best investment is in products with a disciplining and moisturizing action to treat dryness and repair damage to the fiber, preventing the formation of frizz.

The Inoar Thermoliss Line is a great option for those who want to get rid of the dreaded frizzy hairs. With shampoo, conditioner and defrizz, the line is ideal for frizzy and undisciplined hair with or without chemicals.

Its formula with Vegetable Keratin, Cysteine, Pro-Vitamin B5 and Argan Oil create a film around the hair, controlling frizz, promoting and enhancing the smooth effect while protecting from excessive heat from boards and dryers. Ideal for all hair types.

Now that you know how to eliminate frizz, it's time to take care of your hair.

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We know that maintaining a care routine to have healthy hair is very important. That's because the sun, rain, pollution and even chemical procedures compromise hair health.

But it is possible to carry out an efficient treatment to recover the strands without leaving the house: the hair schedule.

It is an intense care method capable of meeting all your hair needs.
What is capillary schedule?
The capillary schedule is routinely performed on hair care that intersperses three main treatments, namely: hydration, nutrition and reconstruction.

Each of the steps provides a specific solution for the threads damaged by the aforementioned factors. The hairline schedule is suitable for all hair types. When treatments are interspersed it is possible to completely restore hair health.

Learn more about each of the steps:

hydration
Moisturizing your hair is the best known treatment, because whenever we talk about hair care, it is the first option that comes to our minds.

The procedure is responsible for replacing the essential moisture we lose daily. So, when you maintain a hydration routine, the possibility of dry strands is low and healthy strands are guaranteed.

Among the main hydration assets are:

Functional amino acids, regenerating the hair fiber;
Aloe, moisturizing, regenerating and helping to combat hair loss;
Coconut Oil, rich in Vitamins E and Fatty Acid;
Olive Butter, deeply moisturizes;
D-Panthenol provides long-lasting hydration.
Nutrition
Curly and frizzy strands tend to have greater dryness, as their curvature makes the scalp oils reach the ends. Therefore, hair nutrition is among the most suitable treatments.

The procedure replenishes the hair's lipids, that is, the fats produced by the sebaceous glands of the scalp, providing a protective layer on the hair, leaving them soft, shiny and with aligned cuticles.

Therefore, the nutrition process is the best way to ensure that the hair remains hydrated and healthy.

You can perform nutrition in three ways:

Nourishing mask - creams formulated with oils and butters that quickly replenish the strands' oiliness and can vary from 2 to 5 minutes.

Wetting with vegetable oil - this procedure is performed with an oil bath on the threads before being washed. Acting for 30 minutes, the hair can be washed normally.

Nocturnal moistening - suitable for very dry hair. It consists of applying oils to “dirty” hair and leaving it on overnight. The next day, the threads can already be washed.

Reconstruction
When your hair is brittle, porous and thin, mainly due to the action of chemicals, the best way to treat it is to restore the hair fiber, and the reconstruction procedure is the most indicated. The reconstruction replenishes the hair's protein, especially Keratin.

This is the most powerful step in the hair schedule and should be done based on the hair's real needs.

It is very important to remember that only extremely damaged and elastic strands should go through the reconstruction step every week. Otherwise, only every 15 days is the most suitable.
How to set up your capillary schedule?
The capillary schedule must be assembled after performing the hair porosity test. This can be done at home, using just a glass of water.

It's simple. You just need to put a hair in the glass of water and observe:

If your hair floats, it needs hydration;
If it stays in the middle of the glass (neither floats nor sinks), nutrition is the best option;
If your hair sags, the strands are in need of rebuilding.
If your hair needs hydration, your calendar should be set up as follows:

1st week - Hydration, Nutrition and Hydration.
2nd week - Nutrition, Hydration and Reconstruction
3rd week - Hydration, Nutrition and Hydration
4th week - Nutrition, Hydration and Reconstruction
If your hair needs nourishment, your calendar should be set up as follows:

1st week - Nutrition, Reconstruction and Hydration
2nd week - Hydration, Nutrition and Hydration
3rd week - Nutrition, Hydration and Nutrition
4th week - Hydration, Reconstruction and Hydration
If your hair needs rebuilding, your calendar should be assembled as follows:

1st week - Reconstruction, Hydration and Nutrition
2nd week - Hydration, Nutrition and Hydration
3rd week - Reconstruction, Hydration and Nutrition
4th week - Hydration, Reconstruction and Hydration
Discover the Doctor de Inoar line
The Doctor de Inoar line is a treatment system created to carry out the hair schedule. It is a sequence of treatments that offer hydration, nutrition and reconstruction for totally healthy hair. Treatment can be done at home and according to your needs and routine.

The kit consists of shampoo, conditioner, and three masks: hydration, nutrition and reconstruction.

Now you can have the hair of your dreams without having to leave the house. Ready to start a hair schedule and have healthy hair?

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Did you know that moisturizing your hair is just as important as moisturizing your skin? That’s because, just as our skin needs water to stay healthy and beautiful, so do our strands.

Replacing the lost keratin and proteins is essential, however, our hair does not always receive the attention it deserves.

We know that the constant hydration of the hair provides more

smoothness and silkiness. Plus, it’s a great way to eliminate the dreaded frizz.

Our yarns have a natural protection. Oil is produced by the sebaceous glands, reducing moisture loss. However, factors such as sea water, pollution, swimming pool and sun damage this protection.

The big secret to having healthy, hydrated and beautiful hair is to maintain a frequency of care.

Learn to efficiently moisturize your hair

Having hydrated hair is a simple process and can be done at home with professional masks that can be found easily. Therefore, there are no excuses for not hydrating the strands. Check out these tips:

Use vegetable oil to seal in hydration

As already mentioned, hydration serves to replace the water lost by the hair. However, if the hair is too dry, it will have the unwanted dry look again. So it is important that you prevent this from happening.

When you use Argan Oil after hydration, you keep the hair nourished longer.

Another tip is to follow the hairline schedule, which repairs hair damage with a care routine by hydrating, nourishing and restoring the strands. The Inoar Doctor line is a great option for the process.

Avoid washing your hair with hot water.
We know that on cold days washing your hair with hot water is inevitable. However, this process causes the hair to dry out. This happens because high temperatures open the hair cuticles and favor the loss of natural oil.

Therefore, washing the strands with cold or lukewarm water, on the coldest days, is ideal to maintain the hair’s beauty and shine.

Use specific products
With the range of options on the market, sometimes we end up choosing products wrongly and the result does not come out as desired. Therefore, it is very important to know which ones are recommended by professionals.

He will show you the right product and even a treatment, if your case requires it.

Hydration masks are essential

For a qualified result, it is very important to use proper masks. They must be developed with the objective of deeply hydrating and helping to maintain the hair fibers, as is the case with Inoar Mask, with a formulation of Keratin Complex, Macadamia and Wheat Proteins, which recomposes the hair’s proteins.

Now that you know the importance of keeping your hair hydrated, it’s time to get your hands dirty and take care of your hair.

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To have silky, healthy hair there is no magic. Regardless of your hair type, whether straight, curly, frizzy, oily or dry, some rules are essential for hair care.

In addition to performing regular hydration, the replacement of nutrients in hair that undergo chemical processes and that suffer aggressions caused by flat iron and curling iron is a process that must be performed frequently. Therefore, choosing the correct shampoo is essential.

So, now you will understand which shampoo is right for your hair type and you will know how to make it healthy and shiny.

What is your hair type?
Each type of hair requires different care so that the strands remain healthy. That’s why choosing the right shampoo for your hair is crucial to having the strands you want. Understand:

Straight hair
The ideal shampoo for this type of hair is one that provides a gentle cleaning and controls oiliness. If your hair is straight, but with dry and dry strands, the most suitable are nutrition and hydration treatments.

If your hair is chemically treated, opt for a specific shampoo, but one that does not have aggressive formulas and that take care of the strands density, avoiding brittle and porous ends, as is the case with Inoar’s Powder Progress.

The line has Shampoo and conditioner formulated on the basis of powerful and high-tech actives such as polyquaternary and creatine, providing the recovery of damaged strands and protein mass and D-Panthenol, which reduces the formation of split ends, leaving your hair beautiful and smooth for much longer. Indicated for chemically treated hair, it maintains the health and color of the strands between the progressive brushes.

Natural straights or smoothes also need frizz care. Therefore, you need to choose the best option, such as Argan Infusion Smooth and Silky.

The Argan Infusion Smooth and Silky line is formulated with argan oil, jasmine and panthenol, which deeply hydrate, regenerate and promote anti-frizz wetting, aligning the hair cuticles for an increasingly smooth result. With balanced and controlled pH in sulfates.

wavy hair
Wavy hair can vary a lot depending on the type of finish you make. If you like more volume, products that loosen the hairs from the root are the best option. Plus, a conditioner capable of moisturizing waves and curls is also a great way to make your hair look just the way you want it. Finishers that give that extra shine to hair are essential.

See some Inoar options to leave your curls defined, healthy and with incredible curves:

Herbal Solution – Based on herbal extract, Herbal Solution brings a neutral formula, for daily use, for all hair types. Its ingredients promote cleaning and purification of the scalp and strands without drying out. Inoar Herbal Solution can be used even on chemically-containing hair without damaging it. Helps balance hydration, maintaining hair health, lightness and softness.

Rejutherapy – With a blend formulated from Hyaluronic Acid + Zinc + Biotin + Vegetal Collagen, Rejutherapy® provides 5 Great Benefits for the beauty of

your hair: fills the hair fiber, regenerates the threads, seals cuticles, reduces breakage, contributes to growth.

More Love, Less Sodium – More Love, Less Sodium is formulated with Tribulus Terrestris, a herb rich in Vitamin C and a source of saponins, and Banana Flower Oil, a natural source of potassium. This combination replaces sodium and promotes cleansing of the scalp, offering more health to the hair, leaving it loose, soft and shiny.

Curly hair
Curly hair has some variations and they receive nomenclatures: 4a, 4b and 4c. 4y curls have a spiral shape with more defined curls. 4b have narrower, tighter curls. Hair classified as 4c, on the other hand, has tighter spirals.

For each type of curly hair, there are specific cares, as they tend to be drier at the ends.

Hydration and nutrition is a process that must be performed frequently on frizzy hair. Shampoos should be applied to the roots so as not to dry out the ends.

Curly hair
Curly hair is classified as 3a, 3b and 3c. The main difference between them is the distance between one lap and another. But they all have whorls of curls.

It is very important that you bet on specialized products for curls, keeping your hydration up to date and defining your curves.

A powerful leave-in is also able to texture the hair, as well as heat shields to prevent heat damage.

Divine Curls – With 100% vegan formula, Inoar Divine Curls is a line created especially for those with wavy, curly or frizzy hair. The products clean and moisturize the threads without weighing and without accumulating components, maintaining the effectiveness of cleaning, nutrition and health.

Memory of curls for hours, thanks to an active extracted from the seed of golden flax, with flexibility and no frizz.

Afro Vegan – Vegan product with shea butter, a powerful moisturizer that leaves hair manageable, and castor oil, rich in vitamin E, minerals and with anti-bacterial properties, which nourishes, hydrates, restores nutrients, seals the hair cuticles and leaves hair soft and shiny, also stimulating curl growth.

Meu Cacho, Meu Crush – With ingredients that penetrate deep into the hair fiber, restoring the strands. From pre-shampoo to styling cream, the products were created for hair of all curvatures, valuing each one of them. Released for Low Poo, No Poo and Co Wash techniques.

Botanic – The line contains castor oil in its formulation, an ingredient famous for helping in the healthy growth of hair, thanks to its antioxidant properties, omega 6 and omega 9, in addition to vitamin E and macadamia, which helps protect the scalp against rays UV, wind, pollution, flat iron, dryer and chemicals. Ideal for all hair types, the Botanic hairline protects and restores moisture and shine to damaged strands.

Dry hair
Dry hair needs a lot of hydration so that the strands regain their shine, removing the opaque aspect. Therefore, in addition to shampoos for this type of hair, moisturizing masks are essential, as well as moisturizing ampoules and moisturizing conditioners. Some Inoar products ideas for dry yarns:

Argan Oil System – Powerful source of hair beauty. Its multiple moisturizing and disciplining functions transform fragile or dry strands into silky ones, with a healthy appearance and a delicious touch. Shampoo, conditioner, mask and leave-in return softness and treat all types of hair. The line also has the first national argan oil, which reduces frizz, leaving the strands much more hydrated.

Vegan – The products of the Inoar Vegan line are formulated with vegetable, coconut and olive oils, which penetrate deep into the hair fiber, taking care of the hair with maximum performance that hydrates, provides softness and intense shine.

chemically treated hair
Chemical procedures can damage the threads significantly. Therefore, care needs to be redoubled. If your hair goes through processes such as coloring, the ideal is to have a shampoo aimed at maintaining and nourishing the color. If your hair is blonde, shades are recommended.

Treatments such as straightening or permanent, on the other hand, also need care and this can be done with products that prolong the effect of the chemical while nourishing the root. See some examples:

Absolut Daymoist – With maximum emollient power and ultra-moisturizing action, Inoar Absolut Daymoist promotes intense conditioning and shine, recovers suppleness, restores and protects hair damaged by heat and prevents color fading.

CicatriFios Loiro Perfeito – The Cicatrifios Loiro Perfeito line works to correct the yellowing of the strands, from the first use. Its exclusive formula with Rejucomplex3, Centaurea Cyanus and Azulene (botanical ingredients with purple pigments) and balanced pH eliminates the devitalized aspect, reinforces the tone of the strands and deeply hydrates, leaving the hair color uniform and with intense shine with each use.

Now that you know how to take care of your hair, the time has come to have the right products for hydrated, silky and shiny strands.

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Hair has always been much more than a part of our body. It represents many things that we live and fight for. It’s amazing how, today, we can change and do what we want with it, in fact, we really defend this freedom of everyone having the right to express themselves through its threads. In the week we celebrate Black Consciousness Day, we also celebrate the hairs that represent this color, this race and a whole history. Using natural hair may seem simple, but not quite. A good part of black women spend a good part of their lives smoothing and hiding their curls. Taking them on is a recent achievement. Curly hair is the majority in Brazil. Research indicates that they represent at least 51.4% of the population, reaching the rate of 70% in another study. These data are added to the research carried out on the internet. Google recently announced that searches for curly hair surpassed the search for straight hair for the first time in Brazil. The growth is more than expressive: an increase of 232%. Interest in Afro hair has risen 309% in recent years.

Why is afro hair a symbol of struggle?

November 20 was the date chosen to celebrate the Black Consciousness in order to honor the quilombola leader Zumbi dos Palmares, considered a symbol of resistance in the country’s black history. The Black Consciousness raises several questions about the role of black people in society and, of course, aesthetic standards are part of this agenda. For this reason, the capillary transition has become an example of black empowerment, as it is seen by many as a way of assuming its roots, rediscovering its real and natural beauty. Understand more about hair transition Hair transition is a process that has become very common. However, few know what it can mean. Many women regain their high self-esteem, in addition to being a form of rediscovery. The term is given to the process that removes any chemical from the hair until it is completely natural. This is not just an aesthetic change, but also a form of acceptance and personal discovery. It is very important to remember that it is not necessary to change your hair to identify with someone or something. The process is critical for you to feel good about yourself.

How to make the hair transition an easier process?

We know that the hair transition process can be quite complicated, after all, arranging hair with a curly root and smooth ends can be quite exhausting and disheartening. However, some products can help you: Divine Curls – is the best option for your curls to come back with everything. That’s because its exclusive formulation activates the memory of the strands for hours due to the active extracted from the golden flax seed and collagen, leaving the hair flexible and frizz-free. Resistance Flower of Lotus – promotes intense repair, softness and restores the hair. Its formula has lotus flower and plant collagen. The product is light and therefore it is very suitable for those who wear braids at this time, as it leaves less residue. In the hair transition phase, it is very important that you use lighter shampoos and collagen-rich products. Whenever you wash your hair with Resistance Flower of Lotus, dry it with a dryer at a warm temperature. Now that you know more about hair transition and how far this process goes beyond aesthetics, it’s time to start a big change in your hair. Did you like our content? Then follow our social networks and stay on top of all the news from INOAR!

Multifunctional products gain more and more space in our routine. The idea of ​​decreasing the amount of items in your bathroom has led some people to more often look for products that can be used in a variety of ways and are beneficial to different parts of the body.

Although skin and hair have very different aspects, the similarity between the proteins that make up the two structures is great. Therefore, it is safe to say that moisturizers that benefit the skin may very well favor the hair and vice versa, just use the appropriate formulation.

Thinking of this multifunctionality, Inoar created one of these wild-type formulations and developed the Natural Collection Hair & Body. Its foam enriched with moisturizing agents acts as a medium cleansing shampoo for the hair, but also performs, very well, the role of Bath Gel and Foam Depilation and Beard. This all combined with an aromocological perfume (aramacologia brings positive feelings along with the perfume that we feel) that benefits everything around you.

The brand anticipated the multifunctional trend with the Kálice line. The line with 7 precious vegetable oils (jasmine, argan, myrrh, macadamia, ojon, sweet almonds and rosemary) is able to provide moisturizing, nourishing, repair and antioxidant function, softening, protective and emollient, with light touch and a exclusive. Its multifunctional oil can be used on the skin and hair for several functions: hair drying, waxing, body moisturizing, mixed to makeup or primer and make-up remover.

Recently, the multifunctional shampoo Kálice was elected by the editors of the American magazine Hola! as the best product in The Most Diverse category, receiving the Best In Beauty 2018 seal. Shampoo goes beyond cleaning and is capable of moisturizing, regenerating, softening and protecting all types of hair.

#Abstract Tip

To make your bath a true SPA procedure, make a strong basil tea, let it crush and pour over the body after bathing with Natural Collection Hair & Body. The blend of the aromas of tea and orange blossom present in the product are all about and leave you with a unique and energizing perfume.

Another tip is to combine the multifunctional oil and kálice mask after using Natural Collection Hair & Body. Perfumes complement each other and functions as well. Especially if your wires have already undergone chemical / discoloration.