Alexandre Nascimento had his career published
São Paulo, February 3, 2020 – The co-founder of Inoar Cosméticos, Alexandre Nascimento, was honored and had his story published on the book “Stories of Our People, the Evolution of Time – Vale do Paranapanema”.
Published by historian Julio Cesar de Matos, the edition portrays the trajectory of the entrepreneur since the beginning of his life, in the city of Assis, in the interior of the State, in Brazil, the move to São Paulo, where he started the business, then his life in Argentina, to study medicine and the beginning of life in the cosmetics industry, in addition to highlighting the difficulties, turning points and business vision that has always been part of his essence.
In the book, Alexandre highlights: “I spent the days on a motorcycle visiting salon by salon, with demonstrations and deliveries. From then on the products started to sell more and more. The business grew, the industry and the brand became more professional until they reached the Inoar that is known today. ”
The book “Stories of Our People, the Evolution of Time – Vale do Paranapanema” tells the story of 125 personalities and entrepreneurial families from Vale do Paranapanema, Brazil, in its 236 printed pages.
Maiara Barreto and other Instagram followers of the brand were also selected for new product ad
Representativeness is a mandatory word in the beauty world and, for Inoar Cosmetics, a reality that is part of the brand’s daily life. Since 2015, the company has been keen to include in its campaigns people with different profiles, alongside models or not, to highlight the beauty of diversity.
Known for its hair products, Inoar also works the importance of social inclusion in its campaigns, highlighting in its communication people with disabilities, making them protagonists also in advertising, so that they are inserted, increasingly, without prejudice.
“We are pioneers in the segment by bringing new assets and raw materials to the hair cosmetics sector, as well as thinking and rethinking beauty,” said Inocência Manoel, Director of Marketing, Creation and Development, and brand co-founder, who has just invited as brand ambassador Maiara Barreto, Paralympic athlete and pharmacist.
At 21 years old, Maiara suffered a motorcycle accident and had a fracture in the cervical spine, becoming paraplegic and totally dependent on her family members. Because of the special treatment, she had to leave college and move with her mother to a new city in Brazil to she relearn how to dress, feed and regain independence. One activity that helped her a lot during rehab was swimming, as it was a sport she already practiced and enjoyed. The sport made her forget about trauma and limitations.
In 2010 she managed to return to college, in 2014 she graduated as a pharmacist, an area in which she works professionally. Maiara continued with swimming, getting the summons for the Rio 2016 Paralympic Games, winning 7th place in the 50m back and 8th place in the 100m freestyle.
She received a silver medal at the Lima 2019 Parapanamerican Games and 4th place at the London World Swimming Pool that same year.
“Despite the disability, I follow my life the way I want: I live alone, work, train, travel, meet friends and take a lot of walks with Zeus, my dog,” says the athlete.
It was this willpower that made Inocência Manoel invite her to her first Inoar campaign, which in 2015 was named #Different.
“Maiara Barreto is a beautiful woman, and besides that, she gives me beauty through her story of overcoming herself. She is a brave person that inspires us. It’s all about Inoar”, says the businesswoman.
Chosen as one of the brand’s new faces, Maiara will be seen on the packaging of a new 2020 project, as well as Inoar Cosmetics’ institutional campaigns.
For Inocência Manoel, “When we talk about including a disabled person with such joy and optimism, we remember that it is not the wheelchair that defines she.”
Brazilian company reference in the national and international market, Inoar Cosmetics brings in its DNA the essence of its founders: the creation of innovative products through the eyes of Inocência Manoel, responsible for Creation, Marketing, Art Direction and Communication; and Alexandre Nascimento’s Enterprise Management, Product Development and Structural Basis. This union makes Inoar a cosmetic brand inspired by various types of people, with innovation, cutting-edge technology and the know-how of those who understand the needs of professionals and end consumers.
Inoar Cosmetics social project follows actions aligned with UN Global Compact
The Solidarity Beauty project, created by Inocence Manoel, co-founder of Inoar Cosmetics, has benefited thousands of people since its inception in 2010. For nine years, the project has reinforced the company’s commitment to helping residents of disadvantaged communities build their own skills, generating more and more knowledge every day.
“For me, this project is the realization of a dream that has come true. It motivates me to see these needy women who felt discouraged, out of horizons and lacking in self-esteem with new expectations. In addition to raising self-esteem, actions promote the opportunity for them to learn about a career, a profession and have their own business,” emphasizes Innocence.
With over $ 3 million in investments, being $ 300,000 in 2019 alone, the Solidary Beauty positively impacts employability.
Aiming at improving the living conditions of hundreds of people and families, the project operates on several fronts, and its actions are in line with the UN Sustainable. Development Goals (SDGs):
SDG 1 – Poverty eradication – through partnerships in social and economic projects. support to non-governmental organizations; winter clothing campaign; support to social projects; training courses.
ODS 3 – Health and well-being – through collaboration with non-governmental institutions in the care of the elderly, promoting cancer and chronic disease prevention actions.
ODS 4 – Quality Education – through training courses for the elderly. men and women with quality technical and vocational education.
ODS 5 – Gender equality – through support and volunteering in projects for women.
ODS 6 – Drinking water and sanitation – through the construction of an artesian well in the Nelson Mandela settlement, benefiting about 60 people with drinking water.
ODS 10 – Reduction of inequalities – through technical training provided in the project.
ODS 15 – Terrestrial life – through support to animal welfare NGOs.
OSD 16 – Peace, Justice and Effective Institutions – by empowering women in socially vulnerable situations.
In 2019, the project brought together incredible actions, even in terri- international report. Check out the main ones:
Mandela Day in South AfricaIn 3 years Inoar South Africa has been developing a social project for street children. To keep them busy, and out of trouble after they return from school, Shoki Richard Ndaba, a local Inoar partner who has been working in the ethnic hair market since 2012, started activities at an Academy where he could not only train these kids by teaching football, but also discipline, so that they can focus and have goals in life. On Mandela Day 2019, a day to celebrate Nelson Mandela’s life and an invitation for people to reflect on the importance of helping others, striving for equality between people and for a more generous world, one of the teams in the country’s big league, Kaela Football Team, agreed to play against our Inoar Zikode Soccer Teams on July 20th. The action has been a great honor for these kids, who have been training hard and waiting for a day like this, where they can finally play against a great team. In uniform with the green shirts of Inoar, they faced their first match.
Bazar Charity of the NGO Florescer, in Paraisópolis, São Paulo (SP)On April 4, NGO Florescer, an association founded by businesswoman Nadia Bacchi (mother of actress Karina Bacchi) received Inoar cosmetic kits, donated by the Solidarity Beauty project, to a bazaar. The event was held to raise funds for the reconstruction of a wall in the back of the space, which is in the community of Paraisópolis, in São Paulo. Due to heavy rains in March, part of the site gave way.The NGO Florescer serves about 300 children with tutoring, arts and vocational courses. The bazaar was held for a month, selling Inoar clothing, shoes and cosmetics.
Delivery of diplomas from the “Professional Barber” course at the Beauty Fair 2019Beauty Solidarity awarded the diploma to the 50 new graduates of the “Professional Barber – Basic Level” training course. ”This year on September 8th, during the Beauty Fair 2019. With an 80-hour workload, the training is aimed at men who wish to work in the male beauty segment. The initiative is from businesswoman Innocence Manoel, aligned with international industry indicators.Action at Lar dos Velhos de Assis (SP) In October this year, Beleza Solidária held an action at SSVP’s Lar dos Velhos de Assis. The work brought beauty and hygiene products to the old people, enabling the charity home to save money to provide an even better quality of life for its patients. Event for Ong SOS Pets in Assis (SP) For years, the passion of the co-founder Innocence Manoel by the “four-legged friends” motivates support for related causes such as cruelty free, which applies to non-animal tested beauty and hygiene products.
Action at the Old House of Assis (SP)In October this year, the Solidarity Beauty held an action in SSVP’s Lar dos Velhos de Assis. The work brought beauty and hygiene products to the elderly, enabling the charitable home to save money to provide an even better quality of life for its patients.
Event for Ong SOS Pets, in Assis (SP)For years, co-founder Innocence Manoel’s passion for “four-legged friends” has motivated support for related causes such as cruelty free, which applies to untested animal beauty and hygiene products. Aiming to further strengthen this fight, the brand participated in a pet-friendly night in Assis (SP) on October 18, organized by Ong SOS Pets activists and volunteers. At the time, Inoar donated products for sweepstakes among those present. All the money raised at the event was intended to pay for care already performed at veterinary clinics to stray animals and at risk in the region.
Beauty Day for AVCCA patients in Assis (SP)On November 19th, the project promoted an exclusive “Beauty Day” for patients of the Assisi Cancer Voluntary Association (AVCCA), an institution located in the interior city of São Paulo. Professional Don Canuto, instructor of the project’s “Barber Course”, was responsible for the action, along with six of his students. In total 50 people were served. At the time, Inoar contributed branded products to be used during the event, and made available the professionals who were responsible for the aesthetic procedures. In addition, at the end of the event, all patients brought an Inoar Cosmetics beauty kit home.
Donation of artesian well for settlement in the municipality of Iepê (SP)Recently, Beauty Solidarity donated in November 2019 an artesian well for the Nelson Mandela Settlement, located in the municipality of Iepê, São Paulo State. Amid difficulties with water supply at the site, Ana Maria Moraes, owner of the subdivision that houses 50 families, made an appeal to the Solidarity Beauty. Until then, the property had only one reservoir.
Solidarity Beauty ProjectFounded by Innocence Manoel, Beauty Solidarity is an Inoar brand project created to empower people from different communities, in Brazil and abroad, and is also focused on the recovery of women’s identities and their empowerment. With courses offered to the low-income population, and various itinerant actions, the initiative aims to offer society a path to entrepreneurship.
About InoarBrazilian company reference in the national and international market, Inoar Cosmetics brings in its DNA the essence of its founders: the creation of innovative products through the eyes of Innocence Manoel, co-founder, Marketing Director Creation and Development; and Alexandre Nascimento’s Enterprise Management, Product Development and Structural Basis. This union makes Inoar a cosmetic brand inspired by many types of people, with innovation, cutting-edge technology and the know-how of those who understand the needs of professionals and end consumers.
Company works its guidelines for strengthening sustainable development goals
São Paulo, 05/15/2019 – Inoar Cosméticos received last night (14) the “Brazilian Company of the Year Award 2019 “by the Latin American Quality Institute (LAQI).
The title was granted to companies aware of the role they play in the business world and the responsibility that they provide in generating opportunities for development of society.
“To achieve Total Quality Companies should establish triple impact (Economic-Social-Environmental) and in this sense we will train each business leader of our network to apply responsible management that impacts on society and contribute at the same time to achieving the global objective proposed by the UN to 2030, “said LAQI CEO & Founder Daniel Maximilian da Costa, DHC.
Inoar, a company founded by Innocence Manoel and Alexandre Nascimento, is a signatory of the Global as part of their strategies, culture and day-to-day operations. United Nations Sustainable Development Goals (ODS), in full synergy with the model of excellence of the Latin American Quality Institute.
According to Innocence Manoel, “All the practical actions that Inoar has been developing over the years, in addition to aligned with the principles established by the Global Compact, are as a consequence of the values that the company has always had, focused on the Human Rights, Labor, Environment and the Fight against Corruption. And the Prize Brazilian Company of the Year 2019 is a consequence of our way of thinking and Act.”
The awards, held against important national business leaders, happened in the headquarters of Fecomércio, in São Paulo.
Brazilian company reference in the national and international market, Inoar Cosmetics brings in its DNA the of its founders: the creation of innovative products through the unique Innocence Manoel, Director of Marketing and Creation, and the Alexandre Nascimento’s businesses make Inoar a cosmetics brand inspired by various types of people, with innovation, cutting edge technology and know-how of those who understand the needs of professionals and consumers final results.
Instagram: @InoarBrasil | belezasolidaria.inoar
Tel.: (11) 4135-4555
Known for its longevity and self repair, the Lotus Flower is a plant of Asian origin that has many minerals and nutrients. The flower is already considered as a great ally for maintaining the health of the body and now, Inoar also offers these benefits to your hair.
The Lotus Flower has been used for centuries because of its mystical significance. Egyptians and Hindus considered the sacred flower. Since Hindus still use it for Ayurvedic medicine, a complex therapeutic technique very popular in India.
Its fragrance was associated with the relief of the spirit. Because of this, Lotus Flower oil is found in cosmetic products with calming, soothing appeals. Aromacology also explains this, which is an area of science that studies the influence of smells on emotions and feelings. That is, try to work in the best way the sensation that nature is able to provide us.
Résistance Lotus Flower Inoar works as a moisturizing and revitalizing line. Products with this main component have the power to regenerate the wires, leaving them much softer and more pliable. Its composition provides intense repair for healthier and brighter hair.
These are characteristics that the Lotus Flower is able to provide to the hair. Its revitalizing action comes from the seeds, which are able to activate genes that produce proteins to repair the hair fiber. Thus, the result can not be different from a beautiful and healthy hair.
The main benefit of the Lotus Flower in the threads is its revitalizing action. Therefore, for a regenerated yarn, take care of all the steps of the treatment with Résistance Lotus Flower. The line is composed of shampoo, conditioner, mask, leave-in and oil. Products released for Low Poo, No Poo and Co Wash techniques, vegan and cruelty free.
Not yet known – but rich in benefits – bamboo can be a great ally for your beauty routine. This ingredient is being inserted into hair products to aid in the health and beauty of hair, nails and skin. And Inoar has developed a special line to repair weakened hairs and strengthen the strands, leaving them with much brighter, the Bamboo Fiber Resistance.
To understand the performance of the thread in the wires, one must know the power of the bamboo fiber. The plant has always been used for various functions in the East, from food to building material, and in recent years has discovered another great benefit of bamboo: its action in the reconstruction and hydration of the hair.
The bamboo fiber works on the porous wire, sensitized and brittle when replacing the amino acids, since it is rich of them in their composition. And in the matter of hydration, the fiber helps in the retention of water. Thus, it acts from the inside out in the threads, building a strengthening in the internal structure and providing the sealing of the hair, protecting against aggressions.
Products that take the bamboo fiber in its composition give the yarns a stronger and healthier growth. In this way, they can be used by all types of hair, but are recommended for wires weakened by chemical processes, such as discoloration, coloring or smoothing.
To summarize: Bamboo fiber in capillary products helps in rebuilding, as it is rich in amino acids, regenerating hair that loses its mass due to more invasive processes in the threads, but does not leave them stiff. And moisturizes the threads, as it helps the yarn retain water, which avoids the dryness and porosity of the hair. Thus, aiding in hydration and especially in rebuilding, it becomes an ally for stronger and healthier wires to grow.