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About Us

Inoar. Three pillars for a better company and a better world.

Inoar is inspired by you: consumer, customer, distributor, employee. Our reason for being is to create and sell innovative products and services that promote well-being and satisfaction and focus on quality, effectiveness, safety and socio-environmental responsibility, of the highest quality and at a price that is affordable for all our customers.


To offer innovative beauty products and services that promote well-being and satisfaction, and that focus on quality, effectiveness, safety and socio-environmental responsibility, with superior quality and an affordable price for all of our consumers.


To be a globally respected and recognized benchmark brand in cosmetics, favored by consumers and beauty professionals, by providing access to innovative products and services that foster satisfaction and well-being for people.

  • Respect for life
  • Respect for the individual and diversity
  • Integrity and strict ethical standards
  • Transparency
  • Honesty
  • Credibility
  • Quality
  • Leading by example at all levels
  • Entrepreneurial spirit
  • Boldness
  • Innovation
  • Sustainable growth
  • Socio-environmental responsibility

The company, a living organism, is a dynamic set of relationships. Its value and longevity are tied to its ability to contribute to the evolution of society, environmental care, respect for animals and sustainable development.

We have three pillars that guide all development work and working relationships between employees, suppliers, and consumers:

  • Think about your neighbor, your surroundings, and your relationships with others.
  • Social design: Beleza Solidária [Inclusive Beauty] was created to empower women from different communities, in Brazil and abroad, and is focused on the recovery of women’s identities and on their empowerment.
  • Social inclusion: highlighting the beauty of diversity and the importance of social inclusion by featuring people with disabilities and different profiles in brand communications. This way, they are made protagonists of the advertisements, and they become increasingly present in our daily routine, free of preconceptions.
  • Products safe for consumer health.
  • Understanding the real needs of those who inspire us.
  • Giving customers the best experience possible with Inoar products, at all points of contact with the brand.
  • Maintain individualized customer support, with excellent service based on trust, results, and quality control, compatible with the best global standards.
  • One of Inoar’s main philosophies is respect for life. We believe that humans, animals, and the planet form a unit, and we renounce those who prioritize financial gain over the welfare of animals.
  • Animals have innate value and are not resources. The way in which we care for them is a reflection of who we are. Our sense of compassion is based on the idea that we are one and that we are connected to all other species around us. Every act of cruelty against any creature is contrary to human dignity.
  • All of our products undergo testing, but never on animals. Similarly, we do not use ingredients of animal origin in our compositions.
  • Encouraging adoption through our campaigns over the years.
  • No to animal testing. Inoar is on PETA’s “Caring Company” list. Our suppliers do not test on animals.
  • Use of plant-based raw materials in all Inoar products.
  • Certified vegan products.
  • Inoar prioritizes investments in systems for processing and optimizing the rational use of water and energy, with proper treatment of industrial waste. This earned us the 2015 and 2016 Chico Mendes seal for our commitment to responsible social and environmental management, according to a review performed by specialists in the areas of environmental law, administration, financial management, environmental management, and biology.
  • Selective collection: proper separation and collection of waste directly at the generating source.
  • Recyclable materials: we use recyclable materials and encourage consumers to recycle empty packaging.
  • Recycling packaging: partnership with Ecofour, which transforms disposable items into utensils and furniture.
  • Clear Air Formulas: our products do not contain ingredients that destroy the ozone layer.