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Cruelty Free Tag

Those who are trained in the composition of the products they use and love to take care of the tresses are more familiar with the question: “Is it released?”. But who is not very connected in the formulation of products may not know what that means. So we are here to clarify everything.

It is no secret that many people confuse foam with the cleaning factor. Whether it’s bath time or any other time in our daily lives, the foam is still associated with deep cleaning. What not everyone knows, is that to make all the foam, the products need cleaning agents, the sulphates, which are mostly aggressive to the hair by removing the natural layer of protection from the wires. And even worse, it may contain other components to mask the effects they provide, petrolatums and silicones.

Because of this, many people have begun to opt for products that do not carry such components. In this way they adhered to Low Poo, No Poo and Co Wash techniques. That is, when someone asks if a shampoo or conditioner is released, it is referring to the presence of sulfates, petrolates and silicones in the composition. Only products that do not have these components can be used for the techniques.

Easy, no !? But now the question that strikes is: what is the difference between these techniques?

Low Poo

Low Poo is a technique that uses shampoo without aggressive sulfates, insoluble silicones and petroleum derivatives in the wash. Thus, to perform the method, it is necessary to replace the shampoos containing substances that are aggressive to the hair by removing the natural protective layer from the wires. In addition, you need to remove the petrolatums that can be harmful to your hair over time.

No poo

Unlike the Low Poo technique, No Poo is a technique that does not use shampoo for washing. Thus, it uses cleansing balms without insoluble silicones and petrolates in the composition. Among the adepts, many are curly and curly also because of the sensitivity of the threads.

Co wash

The Co Wash procedure consists of washing the hair with conditioners. Therefore, the term is closely linked to the practice of No Poo. For Co Wash, it is necessary that the conditioners have no sulfates, petrolatums, mineral oils, petroleum jelly, liquid paraffin or insoluble silicones in the composition.

Are you adept at techniques? Do you use our products for Low Poo, No Poo and / or Co Wash? Tell us about your experience!

Want to know more about these techniques and how they came about?

Known for its longevity and self repair, the Lotus Flower is a plant of Asian origin that has many minerals and nutrients. The flower is already considered as a great ally for maintaining the health of the body and now, Inoar also offers these benefits to your hair.

The Lotus Flower has been used for centuries because of its mystical significance. Egyptians and Hindus considered the sacred flower. Since Hindus still use it for Ayurvedic medicine, a complex therapeutic technique very popular in India.

Its fragrance was associated with the relief of the spirit. Because of this, Lotus Flower oil is found in cosmetic products with calming, soothing appeals. Aromacology also explains this, which is an area of ​​science that studies the influence of smells on emotions and feelings. That is, try to work in the best way the sensation that nature is able to provide us.

Résistance Lotus Flower Inoar works as a moisturizing and revitalizing line. Products with this main component have the power to regenerate the wires, leaving them much softer and more pliable. Its composition provides intense repair for healthier and brighter hair.

These are characteristics that the Lotus Flower is able to provide to the hair. Its revitalizing action comes from the seeds, which are able to activate genes that produce proteins to repair the hair fiber. Thus, the result can not be different from a beautiful and healthy hair.

#Abstract Tip

The main benefit of the Lotus Flower in the threads is its revitalizing action. Therefore, for a regenerated yarn, take care of all the steps of the treatment with Résistance Lotus Flower. The line is composed of shampoo, conditioner, mask, leave-in and oil. Products released for Low Poo, No Poo and Co Wash techniques, vegan and cruelty free.

Three pillars guide Inoar’s product development work; respect for the individual, respect for the environment and respect for animals.


For the founder of the brand, Innocence Manoel, “creating and disseminating ethical procedures adds to the consumer’s search for more information about the impact of ingredients on life, the environment and animals.”


According to Euromonitor, the production process and the socio-environmental impact of the products they consume also drive the search for a more natural and sustainable lifestyle. A recent study by Kantar Worldpanel shows that more than 50% of consumers prefer natural products, whether organic, therapeutic or herbal, non-sulfate or non-polluting.


All new Inoar products have been created with this philosophy and are 100% vegan, ie: they are not tested on animals and do not contain ingredients of animal origin. In addition, the company has been working on free compositions of silicones, parabens or synthetic preservatives, seeking, more and more, botanical ingredients, as in the launches of the Natural Collection line, which also use aspects of aromatherapy, and the Vegan line, which marked the positioning of the company in 2015 and now gets new packaging, plus new items.


“Since 2015 the compositions have undergone a review and are being reformulated to have an increasingly green Inoar, throughout the production chain,” says Innocence Manoel.


The company has been working to have more and more recyclable packaging, biodegradable formulas and raw materials with natural ingredients. All products undergo tests, but never in animals and Inoar uses in its formulations ingredients of vegetable origin – not animal. This has led Inoar to join the PETA list of “cruelty free” and “vegan” companies since 2016, using the NGO seal on their packaging.


“Green has always been our essence, much more than our color. Creating products with botanical ingredients, natural and cruelty free is not a trend, but an attitude that says a lot about our values, “adds the businesswoman.


About Inoar

Inoar Cosméticos, a Brazilian company that is a reference in the national and international market, brings in its DNA the essence of its founders: the creation of innovative products through the unique look of Innocence Manoel, Director of Marketing and Creation, and the management of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.

Brazilian industry has bet on portfolio with makeup, dermocosmetics and vegan hair products


São Paulo, August 14, 2018 – Three pillars guide all the development work of Inoar, Brazilian cosmetics brand: respect for the individual, respect for animals and respect for the environment. For the 2018 Beauty Fair, all eight branded launches, which will be presented, were created with this philosophy and are 100% vegan. For Innocent Manoel, founder and creative director of Inoar, “it’s not a trend, it’s an attitude that says a lot about Inoar’s values.”


For two years, the brand has been listed on the PETA list of “cruelty free” and vegan companies for its line of hair products. This means that these products go through tests, but never in animals.


The ingredients of plant origin – not animal – in their compositions, are not present only in the capillary lines. Launched in 2017, the lines of dermocosmetics and makeup also reflect this commitment, with cruelty-free and vegan products. One hundred percent botanical and vegan, the Inoar dermocosmetics line has Thermal Water, Hand Moisturizing Cream, Blotting Cream, Eye Area Cream, Gel Detox for Cellulite, Facial Moisturizer for Oily Skin, Facial Moisturizer for Normal to Dry Skin, Moisturizing, Anti-Age Mask, Facial Tonic, Liquid Facial Soap and Anti-Aging Serum. In the line of makeup, liquid lipsticks, eyeliners, dyes, translucent powder, shadows and blush already have vegan composition.


Propaganda girl
Recently, Inoar Cosméticos chose presenter Sabrina Sato to be the new advertising girl of the Dermocosmetics line, which is also 100% vegan, to sign kits with a selection of products, one especially for postpartum.

Inoar products have “cruelty free” and “vegan” indicators in their packaging for consumer guidance.

Beauty fair
Recognized for being the largest professional beauty fair in the Americas and also for promoting various events throughout the year, the main objective of which is to assist in the development of all beauty, industry, retail and professional links, Beauty Fair will take place from 8 to September 11, Expo Center Norte, São Paulo.
Inoar stands are located on streets 2, 2B and 2C.

About Inoar
Inoar Cosméticos, a Brazilian company that is a reference in the national and international market, brings in its DNA the essence of its founders: the creation of innovative products through the unique look of Innocence Manoel, Director of Marketing and Creation, and the management of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.

The twenty-first century brought a great change of principles to society. People are becoming more aware of the nature of what they consume. This makes them seek to understand the origin of the items consumed in the day to day. With this awareness, we highlight the vegan movement, potentialized in food customs.

The cosmetic world was not far behind and brought options to make vegan products. The market, today, offers a diversity of items that bring natural, vegan and cruelty free elements in its composition. But there is still great doubt in the definition of these denominations. And we are here to clarify them.

First, it is important to understand what each item is. So here we go:

– Vegan: vegan cosmetics are those that do not use components of animal origin in their composition.
– Cruelty Free: cruelty free cosmetics, as the translation itself indicates, are cruelty free. So they do not use animals for testing.

In this way, we can conclude that a product considered vegan, will also be considered cruelty free. But the opposite is not necessarily true. A cruelty-free cosmetic product does not perform its tests on animals, but may have components of animal origin.

To be vegan, the cosmetic is not enough to eliminate from its formulation animal components, but all those that, in some way, they produce. One example, which many cosmetics carry, is beeswax. Thus, to be a vegan, the product must dispense with anything of animal origin.

Another common confusion happens between vegan and natural cosmetics. The difference lies in the fact that natural products do not carry any chemical and synthetic components in their formulation. They are still a little harder to find on the market.

Therefore, it is very important to keep an eye on the composition of the products you buy. Inoar signals all items in your portfolio that have no animal components and do not test them with a rabbit’s nest. Then, attention to the seals that the packages present. They facilitate understanding of the origin of that product.

In recognition of the testing method used by Inoar, the brand entered the PETA list of “cruelty free” companies. PETA, the People’s Association for the Ethical Treatment of Animals, is a non-governmental organization founded in 1980, which has more than 2 million members and is dedicated to animal rights. It has as its motto: “Animals are not ours to eat, dress, use in experiments or for entertainment.” Today, all Inoar products are not tested on animals. And the vast majority of the portfolio already receives the vegan seal. But to mark the company’s major change of position in 2016, the brand launched the Vegan line to remind us that we can – and should – choose cosmetics that maintain a relationship of respect with nature and animals. Thus, Inoar continues to build a relation of respect with the animals and the place where it lives. Transforming your lines gradually and making them more natural and beneficial to you, consumer.