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In addition to receiving hair and body care products, they received tips on how to wash and care for wires

The Special Reception Center for Transsexual and Transvestite Women – Casa Florescer, in São Paulo, hosted the Inoar Cosméticos team to talk about self-esteem, hair care and the importance of respecting one’s identity. During the afternoon of December 19, residents were able to ask questions about how to wash the threads, use of smoothing, dyes and chemicals in general, and the importance of hydration and reconstruction.

The brand brought gifts for the trans housed in the house, which also participated in a music round in which they could express themselves artistically. They received a message from presenter Sabrina Sato at the end of the event: “Every year Inoar is present at Casa Florescer to make you even more beautiful, and this year could not be different,” said the presenter, who signs Inoar dermocosmetic kits .

“It’s gratifying to hear that Inoar is a partner that makes a difference in the lives of these women. We were the first beauty company to look for Casa Florescer and we make every effort to maintain our commitment to them, leading products, guidance and care. We also know that this self-care is fundamental for people to feel empowered, valued and more beautiful. We hope to be together in more actions in 2019, “says Innocence Manoel, director of creation, marketing and development of Inoar and Idealizer of the Solidarity Beauty Project.

About Inoar

Inoar Cosméticos brings the essence of its founders in its DNA: the creation of innovative products through the unique look of Inocência Manoel, Director of Marketing and Creation, and the administration of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers. In May 2018, Inoar Europe was inaugurated with a Technical and Training Center for distributors and professional hairdressers based in Lisbon, Portugal.

Inoar Solidarity Beauty Project

Founded by Inocência Manoel, Beleza Solidária is an Inoar brand project created to empower people from different communities in Brazil and abroad, and is also focused on the recovery of women’s identities and their empowerment. With courses offered to the low-income population and diverse itinerant actions, the initiative aims to offer society a path to entrepreneurship.

Inoar
www.inoar.com
Facebook: Inoar Brasil
Instagram: @InoarBrasil

Inoar Cosmetics is preparing to conquer in 2019 another slice of the beauty market by launching its first children’s line. Inoar Baby Little Vegan, suitable for newborns and babies, and Inoar Little Vegan, for children, will arrive in 2019 on the market and will bring organic ingredients and 100% vegan formula. In addition to containing the best raw materials and being dermatologically tested and hypoallergenic, the lines will feature a pet, the Pepê rabbit, and booklets for children.
“The new children’s lines are vegan, with no ingredients of animal origin, no animal testing, and reinforce our commitment to respect for life. The idea of ​​launching products aimed at this audience first meets our commitments and values.We want children to look at products and, right now, realize the importance of making choices that protect nature, animals, and the environment, “says Innocence Manoel, creative, marketing and development director for Inoar Cosmetics.

“In creating this line, I had the purpose of leaving a very important legacy, essential in my journey as a mother, businesswoman and woman. I want to rescue some values ​​for the children, who are increasingly subject to excesses of marketing communication: sharing, empathy, solidarity, care for the animals and the environment in which we live. I want to remember the importance of outdoor play, of contact with nature, of walking on the land, of home-made food, of games that bring sustainability issues and more generous attitudes into the home, teaching the little ones to look and learn from others, “she adds.
New products

The Inoar Baby Little Vegan line will be composed of four products: Hair & Body Bath Gel, Sensitive Skin Moisturizing Cream, Massage Oil and Cologne. All suitable for newborns and infants.

· Baby Little Vegan Hair & Body Bath Gel: with marigold, organic chamomile and lavender oil, clean from head to toe, respecting the natural balance, without burning the eyes.

· Baby Little Vegan Sensitive Skin Moisturizing Cream: with marigold, organic camomile and passiflora oil, it strengthens the skin barrier, preventing dryness, providing immediate and prolonged hydration.

· Baby Little Vegan Massage Oil: with calendula, lavender, macadamia and organic passiflora oils and without synthetic preservatives, it is recommended for relaxing massages such as Shantala, which help relieve cramps, bring warmth and wellbeing from the very first day of life.

· Baby Little Vegan Cologne: 100% vegan formula and organic ingredients, refreshes and perfumes, providing a sensory olfactory from the first days of the baby’s life.

Inoar Little Vegan, for children, is composed of Shampoo, Conditioner, Cleansing Cream and Moisturizing Cream.

· Inoar Little Vegan Shampoo: 100% vegan formula, organic lavender and fruit vitamins, cleans softly, without burning eyes, and fortifies, preventing breakage and enhancing the natural health of the yarn.

 

· Inoar Little Vegan Conditioner: With 100% vegan formula, organic lavender oil and fruit vitamins, moisturizes and fortifies, preventing breakage and enhancing the natural health of the yarn.

 

· Inoar Little Vegan Cleansing Cream: 100% vegan formula and organic ingredients, it helps to leave the wires looser for the time to comb, respecting the natural balance and helping to fortify the wires.

· Inoar Little Vegan Moisturizing Cream: With the highly moisturizing properties of vitamin-rich avocado oil, it moisturizes while nourishing the skin.

 

The project also provides workshops, courses and events, called Horta and Jardim Encantado, aimed at children and their parents, educated by educators; and the comic book magazine release. In addition, part of the profit from the sale of the products will be reverted to social projects related to childhood.

About Inoar

Inoar Cosméticos brings the essence of its founders in its DNA: the creation of innovative products through the unique look of Inocência Manoel, Director of Marketing and Creation, and the administration of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers. In May 2018, Inoar Europe was inaugurated with a Technical and Training Center for distributors and professional hairdressers based in Lisbon, Portugal.

Inoar
www.inoar.com
Facebook: Inoar Brasil
Instagram: @InoarBrasil
SAC: +55 11 4135.4555

Three pillars guide Inoar’s product development work; respect for the individual, respect for the environment and respect for animals.

 

For the founder of the brand, Innocence Manoel, “creating and disseminating ethical procedures adds to the consumer’s search for more information about the impact of ingredients on life, the environment and animals.”

 

According to Euromonitor, the production process and the socio-environmental impact of the products they consume also drive the search for a more natural and sustainable lifestyle. A recent study by Kantar Worldpanel shows that more than 50% of consumers prefer natural products, whether organic, therapeutic or herbal, non-sulfate or non-polluting.

 

All new Inoar products have been created with this philosophy and are 100% vegan, ie: they are not tested on animals and do not contain ingredients of animal origin. In addition, the company has been working on free compositions of silicones, parabens or synthetic preservatives, seeking, more and more, botanical ingredients, as in the launches of the Natural Collection line, which also use aspects of aromatherapy, and the Vegan line, which marked the positioning of the company in 2015 and now gets new packaging, plus new items.

 

“Since 2015 the compositions have undergone a review and are being reformulated to have an increasingly green Inoar, throughout the production chain,” says Innocence Manoel.

 

The company has been working to have more and more recyclable packaging, biodegradable formulas and raw materials with natural ingredients. All products undergo tests, but never in animals and Inoar uses in its formulations ingredients of vegetable origin – not animal. This has led Inoar to join the PETA list of “cruelty free” and “vegan” companies since 2016, using the NGO seal on their packaging.

 

“Green has always been our essence, much more than our color. Creating products with botanical ingredients, natural and cruelty free is not a trend, but an attitude that says a lot about our values, “adds the businesswoman.

 

About Inoar

Inoar Cosméticos, a Brazilian company that is a reference in the national and international market, brings in its DNA the essence of its founders: the creation of innovative products through the unique look of Innocence Manoel, Director of Marketing and Creation, and the management of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.

Brazilian industry has bet on portfolio with makeup, dermocosmetics and vegan hair products

 

São Paulo, August 14, 2018 – Three pillars guide all the development work of Inoar, Brazilian cosmetics brand: respect for the individual, respect for animals and respect for the environment. For the 2018 Beauty Fair, all eight branded launches, which will be presented, were created with this philosophy and are 100% vegan. For Innocent Manoel, founder and creative director of Inoar, “it’s not a trend, it’s an attitude that says a lot about Inoar’s values.”

 

For two years, the brand has been listed on the PETA list of “cruelty free” and vegan companies for its line of hair products. This means that these products go through tests, but never in animals.

 

The ingredients of plant origin – not animal – in their compositions, are not present only in the capillary lines. Launched in 2017, the lines of dermocosmetics and makeup also reflect this commitment, with cruelty-free and vegan products. One hundred percent botanical and vegan, the Inoar dermocosmetics line has Thermal Water, Hand Moisturizing Cream, Blotting Cream, Eye Area Cream, Gel Detox for Cellulite, Facial Moisturizer for Oily Skin, Facial Moisturizer for Normal to Dry Skin, Moisturizing, Anti-Age Mask, Facial Tonic, Liquid Facial Soap and Anti-Aging Serum. In the line of makeup, liquid lipsticks, eyeliners, dyes, translucent powder, shadows and blush already have vegan composition.

 

Propaganda girl
Recently, Inoar Cosméticos chose presenter Sabrina Sato to be the new advertising girl of the Dermocosmetics line, which is also 100% vegan, to sign kits with a selection of products, one especially for postpartum.

Inoar products have “cruelty free” and “vegan” indicators in their packaging for consumer guidance.

Beauty fair
Recognized for being the largest professional beauty fair in the Americas and also for promoting various events throughout the year, the main objective of which is to assist in the development of all beauty, industry, retail and professional links, Beauty Fair will take place from 8 to September 11, Expo Center Norte, São Paulo.
Inoar stands are located on streets 2, 2B and 2C.

About Inoar
Inoar Cosméticos, a Brazilian company that is a reference in the national and international market, brings in its DNA the essence of its founders: the creation of innovative products through the unique look of Innocence Manoel, Director of Marketing and Creation, and the management of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.

Inoar Cosméticos reference in cosmetics in the national and international market, has signed with presenter Sabrina Sato to be the new advertising girl of the Dermocosmetics line. The presenter will also sign kits with a selection of products, one especially for postpartum.

 

“Sabrina is multifaceted, nothing standardized. She is empowered, free, authentic and has a charming beauty, not to mention her contagious energy. It has synergy with our brand and everything it represents. We launched the line last September at Beauty Fair, but only now we decided to choose a face to represent our line “, says Innocence Manoel, founder and Director of Creation and Marketing of Inoar Cosmetics.

 

Inoar’s line of Dermocosmetics is composed of 13 products for face and body care. Are they:

 

Face Care Thermal Water 120ml

Rich in soothing actives, it returns essential elements to the beauty of the skin, replenishes trace elements, refreshes and fixes makeup. Main benefits: stimulates blood microcirculation, antioxidant. Contains the assets of: orange flower water, argan, grape seed oil, lily extracts, mint, lemon balm, rosemary, lavender and melaleuca

 

Body Care Moisturizing Cream for Hands 50ml

Formulated especially for hand relief, with highly moisturizing Argan oil, it repairs and restores the skin’s natural protective barrier. For normal to dry skin. Main benefits: immediate reversal of dryness. Contains active hyaluronic acid, Argan oil and RejuComplex3.

 

Whitening Cream Clinical 30g

Formulated with Kojic and Phyhellic acids, concentrated extract of Chinese Ginger and RejuComplex3, actives that accelerate cell renewal using endogenous mechanisms of epidermal differentiation. Lightens and evenens the skin tone, leaving it free of blemishes and brighter. It acts on the formation of melanin, inhibiting tyrosinase, the cellular division of melanocytes and the keratinocyte melanocyte communication. In the already formed melanin, it inhibits its darkening. In eliminating melanin, facilitating the removal of hyperpigmented cells. Main benefits: combats hyperpigmentation, avoids new blemishes.

 

Clinical Anti-Age Eye Cream 28g
Signs of aging are usually more evident around the eyes. Anti-Age Eyes Inoar is a three-dimensional treatment based on a synergistic and special combination of active botanicals and peptides that will help combat the main signs of fatigue and aging of the eyes: dark circles, bags, wrinkles and fine lines of expression. Key benefits: Instantaneous absorption, 3D effect.

Gel Detox Body Care for Cellulite 230ml
Formulated with microencapsulated caffeine, descaling that helps the natural cell-burning process of fat. Anti-inflammatory actives fight the fibrosis processes against the orange peel effect. RejuComplex3 improves the overall appearance of the skin. Main benefits: deep action, improves skin appearance, normalizes skin relief.

Face Care Facial Moisturizer for Oily Skin 50g
Light, fluid, concentrated, fast absorption formulation. Inoar Face Moisturizer – Oily to Combination Skin – returns the natural moisturizing of the skin, without excesses and with a formulation specially developed to repair this type of skin. Main benefits: Instantaneous transdermal absorption, immediate reversal of dryness, non-comedogenic. mild and non-irritant.

Face Care Facial Moisturizer for Normal to Dry Skin 50g
It repairs and restores the natural protective barrier of dry skin. Formulation fluid, concentrated, of fast absorption. Formulated with active ingredients that offer immediate reversal of dryness and improve overall appearance of the skin.
Key benefits: instant transdermal absorption, immediate reversal of dryness. Contains the active RejuComplex3, Hyaluronic Acid and Ceramides.

Moisturizing Body Care Body 180g
Developed with argan, coconut and Hyaluronic Acid oils, antioxidants and moisturizers, it quickly penetrates the epidermis into the dermis. The unique RejuComplex3 active provides immediate reversal of dryness and improves the overall appearance of the skin. Main benefits: Immediate dryness reversal.

Anti-Age Clinical Mask 28g
Active brokers penetrate quickly into the skin, rebuilding points of support of the face, returning youth and lust to the skin. Act in 20 minutes. Regular use stimulates the structural collagen of the face. Formulation fluid, concentrated, of fast absorption. Key Benefits: Instant Absorption, 3D Effect, Instant Fill, Fighting Under Eye Bags, Expression Wrinkles and Fine Lines.
Face Care Facial Tonic 230ml
Treats, refreshes and tones the skin after cleansing. Its formula contains ginger, a natural antioxidant that tones and stimulates cell regeneration, in addition to Inoar thermal water, with neutral and alkaline pH and purifying elements. Does not contain soap. Key Benefits: Clears pores, clarifying lotion, impurities free skin. Contains active ginger and zinc complex.

Facial Face Care Liquid Soap 230ml
Its formula contains active cleansers, natural extract of argan and RejuComplex 3, antioxidants that offer light moisturizing for all skin types. Main benefits: cleans deeply without harming the skin, leaves a protective barrier on the face; removes makeup, pollution residues and excess oiliness.

Kálice Multifunctional Oil 100ml
Kálice is a premium multifunctional line with vitamin E and 7 precious vegetable oils for hair, body and face: argan, myrrh, macadamia, ojon, sweet almonds, jasmine and rosemary. This special combination is moisturizing, nourishing, restorative, antioxidant, softening, protective and emollient, with light touch. Main benefits: Hair moisturizing, hair finishing, body moisturizing, mixed with makeup, make-up remover

Serum Anti-age Clinical 30ml
Serum Antioxidant Inoar promotes the reduction of wrinkles and fine lines, smoothes tone and texture of the skin, decongests clogged pores and helps correct the signs of aging. It has potent antioxidant actives that lodge on the surface of the skin protecting against free radicals and clarifying the skin. Regular use provides a light dermal surface. Key Benefits: Balances skin hydration, anti aging, triple anti-oxidant, high potency – the most effective barrier against free radicals. Contains active phytophanic acid, Chinese ginger and vitamin C.

About Inoar
Inoar Cosméticos, a Brazilian company that is a reference in the national and international market, brings in its DNA the essence of its founders: the creation of innovative products through the unique look of Innocence Manoel, Director of Marketing and Creation, and the management of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.

Journalists from major US beauty magazines will meet on Monday and Tuesday (11 and 12/6) Inoar launches for the US market.

The complete Inoar Kálice line, with multifunctional shampoo, mask and oil, and the Thermoliss Professional volume reducer treatment, already known in Brazil, are being presented alongside the well-established Argan Oil System, Absolut DayMoist, Absolut Speed ​​Blond, Inoar Pos Progress and Divine Curls, winner of Allure magazine’s Best of Beauty label on American soil.

An “Inoar Room” was set up in Times Square, and journalists will spend the day experimenting with Times Square’s educator Sharon Medina. The action highlights the products created by Innocence Manoel, with unique formulations and Inoar brand DNA.

There will be print and online journalists, such as HollywoodLife, IN New York, Paper, Elite Daily, Cosmopolitan, Elle, Seventeen, Swaay, among others.

Follow the hashtag #BeautyByInoar

Inoar Cosméticos also officially inaugurated Inoar Europe, with headquarters in Lisbon, Portugal, which will have a special focus on quality management and recognition of good management practices in companies. Technical and Training Center for professional distributors and hairdressers. Another novelty is the prospect of inaugurating a factory in the country in 2020 to expand operations in Europe, Asia and Africa.

 

“Receiving the award at this moment is very important because, in addition to recognition for our exceptional commitment to quality strategies and investment in good practices, we are taking an even greater step with the inauguration of Inoar Europe,” says Innocence Manoel, founder and Director of Marketing and Creation of Inoar. “We have managed to double in size in recent years, while Brazil was facing a strong recession, and we remain steadfast in maintaining our strong international presence – we currently export to more than 40 countries.”

 

Premium

 

On May 12, Inoar Cosmetica’s founder, Innocence Manoel, once again received the European Society for Quality Research (ESQR) Award, which recognizes several companies from different sectors in Europe, Asia, the Americas, Africa and Australia , by the best management practices.

 

With principles based on human and social consciousness, such as respect for individuals and diversity, social and environmental responsibility and sustainable growth, the brand feels encouraged to move forward to maximize excellence and quality in all its processes.

 

“We are building our growth with passion, empowering women in Brazil and many other countries to face the obstacles in pursuit of their achievements, and always with continuous innovation to keep up with the desires and needs of the market, which is very dynamic. We believe in the transformative power of high self-esteem and also of who makes it happen, “says Innocence, who has been leading the entire Inoar team since its foundation.

The supermarket sector is one of Inoar Cosmetics’ bets to strengthen its presence in the retail and increase sales. Already with operations in some networks, the brand will participate for the first time in the 34th edition of the APAS Show, where it will launch shampoos (500 ml) and conditioners (250 ml) Argan Infusion line, in five versions: Reconstruction, Perfect Bunches, Smooth and Silky, and Fall Control.

“We want to expand our presence in the gondolas; so we have developed a specific line for the segment. We enter into existing products, but now we want to show the full potential and quality of Inoar to the supermarket customer, “says Alexandre Nascimento, CEO of Inoar Cosmetics.

New Releases

Argan Infusion Reconstruction is formulated with argan oil, vegetable keratin and ceramides, which restore consistency to the threads and fix the nutrients inside the hair fiber, revitalizing weakened and brittle hair. With pH balanced and controlled in sulphates, it can be used daily. Vegan product, Low Poo, No Poo and Co Wash, has the main benefits of revitalizing weakened and brittle hair.

Argan Infusion Anti-dandruff protection is formulated with argan, Clear Zinc, peppermint and melaleuca oil, which control dandruff-forming agents, providing a clean, dry, yet refreshing action. Vegan product, Low Poo, No Poo and Co Wash, has as main benefits the control of the formation of dandruff.

Argan Infusion Perfect Bunches is formulated with argan oil, vegetable collagen and vitamin E, which moisturize, protect, define and maintain the memory of curly, curly and curly hair. With pH balanced and controlled in sulphates, it can be used daily. Vegan product, Low Poo, No Poo and Co Wash, among the benefits are the moisturizing function, as well as the protection and definition of the curls.

Argan Infusion Smooth and Silky is formulated with argan oil, jasmine and panthenol, which deeply hydrate, regenerate and promote antifrizz moisturizing, aligning the hair cuticles for a smoother and smoother result. With pH balanced and controlled in sulphates, it can be used daily. Vegan product, Low Poo, No Poo and Co Wash, have as main benefits wires aligned and without frizz

Inoar is present in the Angeloni, Bourbon Hypermarkets, Tauste, Zaffari, Peruzzo Supermarkets, Day, Cooperalfa, Stock Center (atacarejo), Delta Supermarkets, Master Supermarkets, Comercial Zaffari, Rede Gaúcha.

The APAS Show will take place from May 7 to 10, at the Expo Center Norte in São Paulo, with the theme “We Love Supermarket”.

APAS Show

Date: May 7 to 10.

Location: Expo Center Norte (SP)

Stand Inoar: 755 – R / 7