Journalists from major US beauty magazines will meet on Monday and Tuesday (11 and 12/6) Inoar launches for the US market.
The complete Inoar Kálice line, with multifunctional shampoo, mask and oil, and the Thermoliss Professional volume reducer treatment, already known in Brazil, are being presented alongside the well-established Argan Oil System, Absolut DayMoist, Absolut Speed Blond, Inoar Pos Progress and Divine Curls, winner of Allure magazine’s Best of Beauty label on American soil.
An “Inoar Room” was set up in Times Square, and journalists will spend the day experimenting with Times Square’s educator Sharon Medina. The action highlights the products created by Innocence Manoel, with unique formulations and Inoar brand DNA.
There will be print and online journalists, such as HollywoodLife, IN New York, Paper, Elite Daily, Cosmopolitan, Elle, Seventeen, Swaay, among others.
Follow the hashtag #BeautyByInoar