The supermarket sector is one of Inoar Cosmetics’ bets to strengthen its presence in the retail and increase sales. Already with operations in some networks, the brand will participate for the first time in the 34th edition of the APAS Show, where it will launch shampoos (500 ml) and conditioners (250 ml) Argan Infusion line, in five versions: Reconstruction, Perfect Bunches, Smooth and Silky, and Fall Control.
“We want to expand our presence in the gondolas; so we have developed a specific line for the segment. We enter into existing products, but now we want to show the full potential and quality of Inoar to the supermarket customer, “says Alexandre Nascimento, CEO of Inoar Cosmetics.
Argan Infusion Reconstruction is formulated with argan oil, vegetable keratin and ceramides, which restore consistency to the threads and fix the nutrients inside the hair fiber, revitalizing weakened and brittle hair. With pH balanced and controlled in sulphates, it can be used daily. Vegan product, Low Poo, No Poo and Co Wash, has the main benefits of revitalizing weakened and brittle hair.
Argan Infusion Anti-dandruff protection is formulated with argan, Clear Zinc, peppermint and melaleuca oil, which control dandruff-forming agents, providing a clean, dry, yet refreshing action. Vegan product, Low Poo, No Poo and Co Wash, has as main benefits the control of the formation of dandruff.
Argan Infusion Perfect Bunches is formulated with argan oil, vegetable collagen and vitamin E, which moisturize, protect, define and maintain the memory of curly, curly and curly hair. With pH balanced and controlled in sulphates, it can be used daily. Vegan product, Low Poo, No Poo and Co Wash, among the benefits are the moisturizing function, as well as the protection and definition of the curls.
Argan Infusion Smooth and Silky is formulated with argan oil, jasmine and panthenol, which deeply hydrate, regenerate and promote antifrizz moisturizing, aligning the hair cuticles for a smoother and smoother result. With pH balanced and controlled in sulphates, it can be used daily. Vegan product, Low Poo, No Poo and Co Wash, have as main benefits wires aligned and without frizz
Inoar is present in the Angeloni, Bourbon Hypermarkets, Tauste, Zaffari, Peruzzo Supermarkets, Day, Cooperalfa, Stock Center (atacarejo), Delta Supermarkets, Master Supermarkets, Comercial Zaffari, Rede Gaúcha.
The APAS Show will take place from May 7 to 10, at the Expo Center Norte in São Paulo, with the theme “We Love Supermarket”.
Date: May 7 to 10.
Location: Expo Center Norte (SP)
Stand Inoar: 755 – R / 7