Three pillars guide Inoar’s product development work; respect for the individual, respect for the environment and respect for animals.
For the founder of the brand, Innocence Manoel, “creating and disseminating ethical procedures adds to the consumer’s search for more information about the impact of ingredients on life, the environment and animals.”
According to Euromonitor, the production process and the socio-environmental impact of the products they consume also drive the search for a more natural and sustainable lifestyle. A recent study by Kantar Worldpanel shows that more than 50% of consumers prefer natural products, whether organic, therapeutic or herbal, non-sulfate or non-polluting.
All new Inoar products have been created with this philosophy and are 100% vegan, ie: they are not tested on animals and do not contain ingredients of animal origin. In addition, the company has been working on free compositions of silicones, parabens or synthetic preservatives, seeking, more and more, botanical ingredients, as in the launches of the Natural Collection line, which also use aspects of aromatherapy, and the Vegan line, which marked the positioning of the company in 2015 and now gets new packaging, plus new items.
“Since 2015 the compositions have undergone a review and are being reformulated to have an increasingly green Inoar, throughout the production chain,” says Innocence Manoel.
The company has been working to have more and more recyclable packaging, biodegradable formulas and raw materials with natural ingredients. All products undergo tests, but never in animals and Inoar uses in its formulations ingredients of vegetable origin – not animal. This has led Inoar to join the PETA list of “cruelty free” and “vegan” companies since 2016, using the NGO seal on their packaging.
“Green has always been our essence, much more than our color. Creating products with botanical ingredients, natural and cruelty free is not a trend, but an attitude that says a lot about our values, “adds the businesswoman.
About Inoar
Inoar Cosméticos, a Brazilian company that is a reference in the national and international market, brings in its DNA the essence of its founders: the creation of innovative products through the unique look of Innocence Manoel, Director of Marketing and Creation, and the management of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.
The twenty-first century brought a great change of principles to society. People are becoming more aware of the nature of what they consume. This makes them seek to understand the origin of the items consumed in the day to day. With this awareness, we highlight the vegan movement, potentialized in food customs.
The cosmetic world was not far behind and brought options to make vegan products. The market, today, offers a diversity of items that bring natural, vegan and cruelty free elements in its composition. But there is still great doubt in the definition of these denominations. And we are here to clarify them.
First, it is important to understand what each item is. So here we go:
– Vegan: vegan cosmetics are those that do not use components of animal origin in their composition.
– Cruelty Free: cruelty free cosmetics, as the translation itself indicates, are cruelty free. So they do not use animals for testing.
In this way, we can conclude that a product considered vegan, will also be considered cruelty free. But the opposite is not necessarily true. A cruelty-free cosmetic product does not perform its tests on animals, but may have components of animal origin.
To be vegan, the cosmetic is not enough to eliminate from its formulation animal components, but all those that, in some way, they produce. One example, which many cosmetics carry, is beeswax. Thus, to be a vegan, the product must dispense with anything of animal origin.
Another common confusion happens between vegan and natural cosmetics. The difference lies in the fact that natural products do not carry any chemical and synthetic components in their formulation. They are still a little harder to find on the market.
Therefore, it is very important to keep an eye on the composition of the products you buy. Inoar signals all items in your portfolio that have no animal components and do not test them with a rabbit’s nest. Then, attention to the seals that the packages present. They facilitate understanding of the origin of that product.
In recognition of the testing method used by Inoar, the brand entered the PETA list of “cruelty free” companies. PETA, the People’s Association for the Ethical Treatment of Animals, is a non-governmental organization founded in 1980, which has more than 2 million members and is dedicated to animal rights. It has as its motto: “Animals are not ours to eat, dress, use in experiments or for entertainment.” Today, all Inoar products are not tested on animals. And the vast majority of the portfolio already receives the vegan seal. But to mark the company’s major change of position in 2016, the brand launched the Vegan line to remind us that we can – and should – choose cosmetics that maintain a relationship of respect with nature and animals. Thus, Inoar continues to build a relation of respect with the animals and the place where it lives. Transforming your lines gradually and making them more natural and beneficial to you, consumer.
Inoar has three pillars that guide all development work and the relationships between employees, suppliers and consumers:
Respect for the individual
Respect for the environment
Respect for animals
With that in mind, we have developed our entire hair and vegan line of dermocosmetics.
But what are vegan cosmetics?
Vegan cosmetics are those that do not contain ingredients of animal origin and that are not tested on animals.
Since tests are not done, how do they do it? How to replace animals with vegetables?
Tests are performed on humans. These are clinical tests that are regulated and accepted by Anvisa.
The substitution of animals for vegetables is given for the ingredients. Some ingredients of animal origin are replaced by vegetable origin. For example keratin, which is of animal origin (extracted from sheep wool, bird feathers, horns or oxen hooves), but may have vegetable origin (obtained from rice, soybeans, wheat or corn).
Is Inoar Vegan?
Inoar has vegan products, but is not considered a vegan company. We share the principle of respect for life and do not tolerate abuses against animals.
Are Vegan Cosmetics the Same as Non-Vegans?
The ingredients of plant origin have a much higher performance.
Where do the products used in Inoar products come from?
We do not use ingredients of animal origin in our shampoos, conditioners, masks and oils.
The technical urea applied in our formulations is a byproduct of the refinement of the chemical industry.
We have standardized a blend of synthetic peptides whose aminogram accurately reproduces the molecular composition of Whey Protein. Thus, our efforts in technology allow us to have all the benefits of this protein of very high biological value without exploring any form of animal life.
Hydrolyzed Keratin: The term hydrolysis refers to the fact that the original protein chain undergoes pH manipulations and enzymatic actions to be broken down and transformed into its most elemental form, the amino acids. This blend of monoamines has nutritional value equivalent to the original protei
Where are the ingredients extracted from?
It depends. For example, we sometimes opt for a soy base because it contains isoflavones that strengthen the health of the scalp. Rice acids favor some types of hair, wheat proteins recompose damaged yarns and so on.
The amino acids used are quaternary monoamines generally obtained from urea and carbon sources such as corn maltodextrins, for example.
How should the names of the ingredients appear on the packaging?
ANVISA legislation recommends that we list the ingredients in the format “INCI Name” which is in fact a huge inventory containing 12 thousand more components, but does not even provide specifications for customized laboratory procedures, such as the synthetic obtaining of proteins.
What are Inoar’s vegan products?
We do not use any animal ingredients and do no animal testing. The only exception is the color in a tube, but it is also not tested on animals. All our shampoos, conditioners, masks, oils, etc. formulas. has been adjusted in recent months to strictly meet the requirements of vegan products and you can find the PETA seal on our packaging. If you still have questions (as there may be products with old packaging), you can contact us directly informing you the status of our production.
What is PETA?
PETA, the People’s Association for the Ethical Treatment of Animals, is a non-governmental organization founded in 1980, which has more than 2 million members and is dedicated to animal rights.
It has as its motto: “Animals are not ours to eat, dress, use in experiments or for entertainment.”
The organization is engaged in the cause of protecting animals from all acts of unnecessary and abusive human exploitation. It applies relentless pressure on large-scale companies that conduct animal research to expose their inhumane laboratory practices.
Inoar proudly is on the PETA list of companies that do not test on animals.
What is the PETA seal for?
The PETA seal is an independent seal that confirms the philosophy and vegan care of a company or social entity. The NGO has a very strong role in the cause, and is always attentive, reporting maltreatment and pointing out who respects the animals.
In addition, Inoar relies on the strength and confidence of its consumers for almost 20 years. The vegan philosophy goes far beyond any graphic element that can be included in a label, since it is a way of existing considering that every living thing feels everything we feel and has the same rights as us.