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Multifunctional products gain more and more space in our routine. The idea of ​​decreasing the amount of items in your bathroom has led some people to more often look for products that can be used in a variety of ways and are beneficial to different parts of the body.

Although skin and hair have very different aspects, the similarity between the proteins that make up the two structures is great. Therefore, it is safe to say that moisturizers that benefit the skin may very well favor the hair and vice versa, just use the appropriate formulation.

Thinking of this multifunctionality, Inoar created one of these wild-type formulations and developed the Natural Collection Hair & Body. Its foam enriched with moisturizing agents acts as a medium cleansing shampoo for the hair, but also performs, very well, the role of Bath Gel and Foam Depilation and Beard. This all combined with an aromocological perfume (aramacologia brings positive feelings along with the perfume that we feel) that benefits everything around you.

The brand anticipated the multifunctional trend with the Kálice line. The line with 7 precious vegetable oils (jasmine, argan, myrrh, macadamia, ojon, sweet almonds and rosemary) is able to provide moisturizing, nourishing, repair and antioxidant function, softening, protective and emollient, with light touch and a exclusive. Its multifunctional oil can be used on the skin and hair for several functions: hair drying, waxing, body moisturizing, mixed to makeup or primer and make-up remover.

Recently, the multifunctional shampoo Kálice was elected by the editors of the American magazine Hola! as the best product in The Most Diverse category, receiving the Best In Beauty 2018 seal. Shampoo goes beyond cleaning and is capable of moisturizing, regenerating, softening and protecting all types of hair.

#Abstract Tip

To make your bath a true SPA procedure, make a strong basil tea, let it crush and pour over the body after bathing with Natural Collection Hair & Body. The blend of the aromas of tea and orange blossom present in the product are all about and leave you with a unique and energizing perfume.

Another tip is to combine the multifunctional oil and kálice mask after using Natural Collection Hair & Body. Perfumes complement each other and functions as well. Especially if your wires have already undergone chemical / discoloration.

Every bunch knows the importance of products to finalize their wires. And some are among the darlings for a definite and powerful bunch. This is the case for combing cream and leave-in. But few understand its particularities.

It is common to associate the use of a combing cream with curly hair. This happens, because this type of curvature usually needs some product to facilitate the release of the wires. But this is not the only function of using this product. It also helps, especially if allied to the leave-in and activator of curls, the alignment and definition of the wires. Therefore, the item is usually on the shelves of curly, curly and curly.

Thus, the combing cream shows itself as a great ally when it comes to defining the curls. Because they are more dry, due to the fact that the oil has more difficulty reaching the ends of the hair, the threads need products that return this nutrition, becoming more defined.

In some cases, the combing cream is not able to align the wires as it is so desired. So, in an attempt to tame the frizz of the hair, sometimes we are tempted to leave a little mask or conditioner even after the rinse. Remember that this is not the right choice, because some components and even pH of these products do not predict they stay on the wires for more than 30 minutes.

For these cases, in which dehydration and frizz persist even after treatment or extra help is required to model the wires, leave-in is used. If your hair needs only moisturizing, you can use traditional lines and Inoar brings many options for you, such as variations of the CicatriFios line.

But if you realize that, in addition to moisturizing, you need to model curls or define curls, My Cacho comb, My Crush is the best one. This is because, this formulation contains not only the latest in moisturizing agents, but also a gel of curls integrated to the formula of the cream, guaranteeing definition of the curvatures.

#Abstract Tip

Make a mix with a few drops of the solution for skin and hair Rejupantenol to increase the time of definition of your curls. Making them look brighter and more beautiful.

If you no longer know what to do to recover your damaged hair from so many chemical procedures and day-to-day damage, we suggest a solution: Capillary Schedule. Ever heard of the hydration, nutrition and reconstruction steps for the wires? Because we explain all this to you.

The main idea of ​​the capillary schedule is to recover and treat a damaged wire, respecting its particularities. For every case is a case and the only way for hair to become healthy again is to give exactly what it needs. That is, it is necessary to identify if the structure of the yarn needs replacement of water, lipids or proteins.

After identifying the main features that your hair has been presenting, it is time to start the schedule. And for that, the first step is monthly treatment planning. This means putting on paper the amount of times each schedule step will be held during the month.

Steps of the Capillary Schedule
 
Hydration

This is the most well-known stage of the schedule, being able to replace the water and essential nutrients that the wire loses in its daily life. So when the hair looks dry and dull, moisturizing is the solution. The masks for this timeline step are easily found. It is suitable for all types of yarn at least once a week.

A hydrated hair has elasticity in day, balance and is free of dryness. If your hair needs it, hydrate it. And some components in capillary cosmetics can help a lot in this stage, such as: D-Panthenol, Olive Butter, Aloe Vera, Functional Amino Acids and Extra Virgin Coconut Oil.

Nutrition
The nutrition stage is able to replenish lipids to the hair, the famous natural fats that are produced by the sebaceous glands of the scalp. They promote yarn protection. The result is a softer, shiny, flexible and lined hair. But you have to be careful, too much nutrition can leave your hair greasy or greasy.

To perform stage, just look for masks rich in Castor Oil, Coconut Oil, Argan Oil, Mango Oil, Sunflower Oil, Avocado Oil, Olive Oil and others. Oils are great options to perform nutrition, in general, by being greasier and transferring it to the wires.

Reconstruction
Chemically treated hair tends to become more fragile, thin and brittle. To reverse this situation, the stage of reconstruction of the capillary schedule is the most indicated. This is because it is able to restore the fiber by replacing proteins with the wires. The result? Hair more resilient and full bodied.

The most known component for this step is Keratin, which already appears in the wire composition and represents approximately 90% of its structure. In addition, collagen, creatine, arginine and cysteine ​​are important ingredients for rebuilding products.
It is important to be careful about rebuilding. It is indicated with a minimum interval of 15 days. If not, the wire becomes very rigid and may break.

Schedule

Need: Hydration If your hair needs shine and hydration, a good hair schedule follows the following steps:

 

Need: Nutrition
If your hair is dry and without movement, a good hair schedule follows the following steps:

Need: Reconstruction
If your hair is porous and brittle, a good hair schedule follows the following steps

Three pillars guide Inoar’s product development work; respect for the individual, respect for the environment and respect for animals.

 

For the founder of the brand, Innocence Manoel, “creating and disseminating ethical procedures adds to the consumer’s search for more information about the impact of ingredients on life, the environment and animals.”

 

According to Euromonitor, the production process and the socio-environmental impact of the products they consume also drive the search for a more natural and sustainable lifestyle. A recent study by Kantar Worldpanel shows that more than 50% of consumers prefer natural products, whether organic, therapeutic or herbal, non-sulfate or non-polluting.

 

All new Inoar products have been created with this philosophy and are 100% vegan, ie: they are not tested on animals and do not contain ingredients of animal origin. In addition, the company has been working on free compositions of silicones, parabens or synthetic preservatives, seeking, more and more, botanical ingredients, as in the launches of the Natural Collection line, which also use aspects of aromatherapy, and the Vegan line, which marked the positioning of the company in 2015 and now gets new packaging, plus new items.

 

“Since 2015 the compositions have undergone a review and are being reformulated to have an increasingly green Inoar, throughout the production chain,” says Innocence Manoel.

 

The company has been working to have more and more recyclable packaging, biodegradable formulas and raw materials with natural ingredients. All products undergo tests, but never in animals and Inoar uses in its formulations ingredients of vegetable origin – not animal. This has led Inoar to join the PETA list of “cruelty free” and “vegan” companies since 2016, using the NGO seal on their packaging.

 

“Green has always been our essence, much more than our color. Creating products with botanical ingredients, natural and cruelty free is not a trend, but an attitude that says a lot about our values, “adds the businesswoman.

 

About Inoar

Inoar Cosméticos, a Brazilian company that is a reference in the national and international market, brings in its DNA the essence of its founders: the creation of innovative products through the unique look of Innocence Manoel, Director of Marketing and Creation, and the management of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.

The twenty-first century brought a great change of principles to society. People are becoming more aware of the nature of what they consume. This makes them seek to understand the origin of the items consumed in the day to day. With this awareness, we highlight the vegan movement, potentialized in food customs.

The cosmetic world was not far behind and brought options to make vegan products. The market, today, offers a diversity of items that bring natural, vegan and cruelty free elements in its composition. But there is still great doubt in the definition of these denominations. And we are here to clarify them.

First, it is important to understand what each item is. So here we go:

– Vegan: vegan cosmetics are those that do not use components of animal origin in their composition.
– Cruelty Free: cruelty free cosmetics, as the translation itself indicates, are cruelty free. So they do not use animals for testing.

In this way, we can conclude that a product considered vegan, will also be considered cruelty free. But the opposite is not necessarily true. A cruelty-free cosmetic product does not perform its tests on animals, but may have components of animal origin.

To be vegan, the cosmetic is not enough to eliminate from its formulation animal components, but all those that, in some way, they produce. One example, which many cosmetics carry, is beeswax. Thus, to be a vegan, the product must dispense with anything of animal origin.

Another common confusion happens between vegan and natural cosmetics. The difference lies in the fact that natural products do not carry any chemical and synthetic components in their formulation. They are still a little harder to find on the market.

Therefore, it is very important to keep an eye on the composition of the products you buy. Inoar signals all items in your portfolio that have no animal components and do not test them with a rabbit’s nest. Then, attention to the seals that the packages present. They facilitate understanding of the origin of that product.

In recognition of the testing method used by Inoar, the brand entered the PETA list of “cruelty free” companies. PETA, the People’s Association for the Ethical Treatment of Animals, is a non-governmental organization founded in 1980, which has more than 2 million members and is dedicated to animal rights. It has as its motto: “Animals are not ours to eat, dress, use in experiments or for entertainment.” Today, all Inoar products are not tested on animals. And the vast majority of the portfolio already receives the vegan seal. But to mark the company’s major change of position in 2016, the brand launched the Vegan line to remind us that we can – and should – choose cosmetics that maintain a relationship of respect with nature and animals. Thus, Inoar continues to build a relation of respect with the animals and the place where it lives. Transforming your lines gradually and making them more natural and beneficial to you, consumer.

Inoar has three pillars that guide all development work and the relationships between employees, suppliers and consumers:

 

Respect for the individual

 

Respect for the environment

 

Respect for animals

 

With that in mind, we have developed our entire hair and vegan line of dermocosmetics.

 

But what are vegan cosmetics?

 

Vegan cosmetics are those that do not contain ingredients of animal origin and that are not tested on animals.

 

Since tests are not done, how do they do it? How to replace animals with vegetables?

 

Tests are performed on humans. These are clinical tests that are regulated and accepted by Anvisa.

 

The substitution of animals for vegetables is given for the ingredients. Some ingredients of animal origin are replaced by vegetable origin. For example keratin, which is of animal origin (extracted from sheep wool, bird feathers, horns or oxen hooves), but may have vegetable origin (obtained from rice, soybeans, wheat or corn).

 

Is Inoar Vegan?

 

Inoar has vegan products, but is not considered a vegan company. We share the principle of respect for life and do not tolerate abuses against animals.

 

Are Vegan Cosmetics the Same as Non-Vegans?

 

The ingredients of plant origin have a much higher performance.

 

Where do the products used in Inoar products come from?

 

We do not use ingredients of animal origin in our shampoos, conditioners, masks and oils.

 

The technical urea applied in our formulations is a byproduct of the refinement of the chemical industry.

 

We have standardized a blend of synthetic peptides whose aminogram accurately reproduces the molecular composition of Whey Protein. Thus, our efforts in technology allow us to have all the benefits of this protein of very high biological value without exploring any form of animal life.

 

Hydrolyzed Keratin: The term hydrolysis refers to the fact that the original protein chain undergoes pH manipulations and enzymatic actions to be broken down and transformed into its most elemental form, the amino acids. This blend of monoamines has nutritional value equivalent to the original protei

Where are the ingredients extracted from?

It depends. For example, we sometimes opt for a soy base because it contains isoflavones that strengthen the health of the scalp. Rice acids favor some types of hair, wheat proteins recompose damaged yarns and so on.

The amino acids used are quaternary monoamines generally obtained from urea and carbon sources such as corn maltodextrins, for example.

How should the names of the ingredients appear on the packaging?

ANVISA legislation recommends that we list the ingredients in the format “INCI Name” which is in fact a huge inventory containing 12 thousand more components, but does not even provide specifications for customized laboratory procedures, such as the synthetic obtaining of proteins.

What are Inoar’s vegan products?

We do not use any animal ingredients and do no animal testing. The only exception is the color in a tube, but it is also not tested on animals. All our shampoos, conditioners, masks, oils, etc. formulas. has been adjusted in recent months to strictly meet the requirements of vegan products and you can find the PETA seal on our packaging. If you still have questions (as there may be products with old packaging), you can contact us directly informing you the status of our production.

What is PETA?

PETA, the People’s Association for the Ethical Treatment of Animals, is a non-governmental organization founded in 1980, which has more than 2 million members and is dedicated to animal rights.

It has as its motto: “Animals are not ours to eat, dress, use in experiments or for entertainment.”

The organization is engaged in the cause of protecting animals from all acts of unnecessary and abusive human exploitation. It applies relentless pressure on large-scale companies that conduct animal research to expose their inhumane laboratory practices.

Inoar proudly is on the PETA list of companies that do not test on animals.

What is the PETA seal for?

The PETA seal is an independent seal that confirms the philosophy and vegan care of a company or social entity. The NGO has a very strong role in the cause, and is always attentive, reporting maltreatment and pointing out who respects the animals.

In addition, Inoar relies on the strength and confidence of its consumers for almost 20 years. The vegan philosophy goes far beyond any graphic element that can be included in a label, since it is a way of existing considering that every living thing feels everything we feel and has the same rights as us.