Alexandre Nascimento had his career published
São Paulo, February 3, 2020 – The co-founder of Inoar Cosméticos, Alexandre Nascimento, was honored and had his story published on the book “Stories of Our People, the Evolution of Time – Vale do Paranapanema”.
Published by historian Julio Cesar de Matos, the edition portrays the trajectory of the entrepreneur since the beginning of his life, in the city of Assis, in the interior of the State, in Brazil, the move to São Paulo, where he started the business, then his life in Argentina, to study medicine and the beginning of life in the cosmetics industry, in addition to highlighting the difficulties, turning points and business vision that has always been part of his essence.
In the book, Alexandre highlights: “I spent the days on a motorcycle visiting salon by salon, with demonstrations and deliveries. From then on the products started to sell more and more. The business grew, the industry and the brand became more professional until they reached the Inoar that is known today. ”
The book “Stories of Our People, the Evolution of Time – Vale do Paranapanema” tells the story of 125 personalities and entrepreneurial families from Vale do Paranapanema, Brazil, in its 236 printed pages.
Inoar Cosmetics social project follows actions aligned with UN Global Compact
The Solidarity Beauty project, created by Inocence Manoel, co-founder of Inoar Cosmetics, has benefited thousands of people since its inception in 2010. For nine years, the project has reinforced the company’s commitment to helping residents of disadvantaged communities build their own skills, generating more and more knowledge every day.
“For me, this project is the realization of a dream that has come true. It motivates me to see these needy women who felt discouraged, out of horizons and lacking in self-esteem with new expectations. In addition to raising self-esteem, actions promote the opportunity for them to learn about a career, a profession and have their own business,” emphasizes Innocence.
With over $ 3 million in investments, being $ 300,000 in 2019 alone, the Solidary Beauty positively impacts employability.
Aiming at improving the living conditions of hundreds of people and families, the project operates on several fronts, and its actions are in line with the UN Sustainable. Development Goals (SDGs):
SDG 1 – Poverty eradication – through partnerships in social and economic projects. support to non-governmental organizations; winter clothing campaign; support to social projects; training courses.
ODS 3 – Health and well-being – through collaboration with non-governmental institutions in the care of the elderly, promoting cancer and chronic disease prevention actions.
ODS 4 – Quality Education – through training courses for the elderly. men and women with quality technical and vocational education.
ODS 5 – Gender equality – through support and volunteering in projects for women.
ODS 6 – Drinking water and sanitation – through the construction of an artesian well in the Nelson Mandela settlement, benefiting about 60 people with drinking water.
ODS 10 – Reduction of inequalities – through technical training provided in the project.
ODS 15 – Terrestrial life – through support to animal welfare NGOs.
OSD 16 – Peace, Justice and Effective Institutions – by empowering women in socially vulnerable situations.
In 2019, the project brought together incredible actions, even in terri- international report. Check out the main ones:
Mandela Day in South AfricaIn 3 years Inoar South Africa has been developing a social project for street children. To keep them busy, and out of trouble after they return from school, Shoki Richard Ndaba, a local Inoar partner who has been working in the ethnic hair market since 2012, started activities at an Academy where he could not only train these kids by teaching football, but also discipline, so that they can focus and have goals in life. On Mandela Day 2019, a day to celebrate Nelson Mandela’s life and an invitation for people to reflect on the importance of helping others, striving for equality between people and for a more generous world, one of the teams in the country’s big league, Kaela Football Team, agreed to play against our Inoar Zikode Soccer Teams on July 20th. The action has been a great honor for these kids, who have been training hard and waiting for a day like this, where they can finally play against a great team. In uniform with the green shirts of Inoar, they faced their first match.
Bazar Charity of the NGO Florescer, in Paraisópolis, São Paulo (SP)On April 4, NGO Florescer, an association founded by businesswoman Nadia Bacchi (mother of actress Karina Bacchi) received Inoar cosmetic kits, donated by the Solidarity Beauty project, to a bazaar. The event was held to raise funds for the reconstruction of a wall in the back of the space, which is in the community of Paraisópolis, in São Paulo. Due to heavy rains in March, part of the site gave way.The NGO Florescer serves about 300 children with tutoring, arts and vocational courses. The bazaar was held for a month, selling Inoar clothing, shoes and cosmetics.
Delivery of diplomas from the “Professional Barber” course at the Beauty Fair 2019Beauty Solidarity awarded the diploma to the 50 new graduates of the “Professional Barber – Basic Level” training course. ”This year on September 8th, during the Beauty Fair 2019. With an 80-hour workload, the training is aimed at men who wish to work in the male beauty segment. The initiative is from businesswoman Innocence Manoel, aligned with international industry indicators.Action at Lar dos Velhos de Assis (SP) In October this year, Beleza Solidária held an action at SSVP’s Lar dos Velhos de Assis. The work brought beauty and hygiene products to the old people, enabling the charity home to save money to provide an even better quality of life for its patients. Event for Ong SOS Pets in Assis (SP) For years, the passion of the co-founder Innocence Manoel by the “four-legged friends” motivates support for related causes such as cruelty free, which applies to non-animal tested beauty and hygiene products.
Action at the Old House of Assis (SP)In October this year, the Solidarity Beauty held an action in SSVP’s Lar dos Velhos de Assis. The work brought beauty and hygiene products to the elderly, enabling the charitable home to save money to provide an even better quality of life for its patients.
Event for Ong SOS Pets, in Assis (SP)For years, co-founder Innocence Manoel’s passion for “four-legged friends” has motivated support for related causes such as cruelty free, which applies to untested animal beauty and hygiene products. Aiming to further strengthen this fight, the brand participated in a pet-friendly night in Assis (SP) on October 18, organized by Ong SOS Pets activists and volunteers. At the time, Inoar donated products for sweepstakes among those present. All the money raised at the event was intended to pay for care already performed at veterinary clinics to stray animals and at risk in the region.
Beauty Day for AVCCA patients in Assis (SP)On November 19th, the project promoted an exclusive “Beauty Day” for patients of the Assisi Cancer Voluntary Association (AVCCA), an institution located in the interior city of São Paulo. Professional Don Canuto, instructor of the project’s “Barber Course”, was responsible for the action, along with six of his students. In total 50 people were served. At the time, Inoar contributed branded products to be used during the event, and made available the professionals who were responsible for the aesthetic procedures. In addition, at the end of the event, all patients brought an Inoar Cosmetics beauty kit home.
Donation of artesian well for settlement in the municipality of Iepê (SP)Recently, Beauty Solidarity donated in November 2019 an artesian well for the Nelson Mandela Settlement, located in the municipality of Iepê, São Paulo State. Amid difficulties with water supply at the site, Ana Maria Moraes, owner of the subdivision that houses 50 families, made an appeal to the Solidarity Beauty. Until then, the property had only one reservoir.
Solidarity Beauty ProjectFounded by Innocence Manoel, Beauty Solidarity is an Inoar brand project created to empower people from different communities, in Brazil and abroad, and is also focused on the recovery of women’s identities and their empowerment. With courses offered to the low-income population, and various itinerant actions, the initiative aims to offer society a path to entrepreneurship.
About InoarBrazilian company reference in the national and international market, Inoar Cosmetics brings in its DNA the essence of its founders: the creation of innovative products through the eyes of Innocence Manoel, co-founder, Marketing Director Creation and Development; and Alexandre Nascimento’s Enterprise Management, Product Development and Structural Basis. This union makes Inoar a cosmetic brand inspired by many types of people, with innovation, cutting-edge technology and the know-how of those who understand the needs of professionals and end consumers.
Known for its longevity and self repair, the Lotus Flower is a plant of Asian origin that has many minerals and nutrients. The flower is already considered as a great ally for maintaining the health of the body and now, Inoar also offers these benefits to your hair.
The Lotus Flower has been used for centuries because of its mystical significance. Egyptians and Hindus considered the sacred flower. Since Hindus still use it for Ayurvedic medicine, a complex therapeutic technique very popular in India.
Its fragrance was associated with the relief of the spirit. Because of this, Lotus Flower oil is found in cosmetic products with calming, soothing appeals. Aromacology also explains this, which is an area of science that studies the influence of smells on emotions and feelings. That is, try to work in the best way the sensation that nature is able to provide us.
Résistance Lotus Flower Inoar works as a moisturizing and revitalizing line. Products with this main component have the power to regenerate the wires, leaving them much softer and more pliable. Its composition provides intense repair for healthier and brighter hair.
These are characteristics that the Lotus Flower is able to provide to the hair. Its revitalizing action comes from the seeds, which are able to activate genes that produce proteins to repair the hair fiber. Thus, the result can not be different from a beautiful and healthy hair.
The main benefit of the Lotus Flower in the threads is its revitalizing action. Therefore, for a regenerated yarn, take care of all the steps of the treatment with Résistance Lotus Flower. The line is composed of shampoo, conditioner, mask, leave-in and oil. Products released for Low Poo, No Poo and Co Wash techniques, vegan and cruelty free.
Inoar, a Brazilian cosmetics company, which exports to over 40 countries, was nominated for the Achievements Forum’s Top 100 Achievement Award 2019 and was announced as the winner on February 21.
The Achievements Forum is made up of council that elected the 100 most innovative companies, which effectively combine successful business with social activities. Inoar was chosen for its modern quality management systems, high qualification of personnel, operation, production and marketing efficiency, as well as competitiveness of production and services and customer satisfaction.
Founder of the Solidarity Beauty social project, Innocence Manoel, credits this important recognition to the way human issues have been worked through the project: “Wherever we go, Solidarity Beauty is consecrated. People have a real passion for Inoar because of its history, for what we do for the sake of others. These are values that are not measured, “says the businesswoman, who is co-founder of Inoar and Director of Marketing, Creation and Development.
The ceremony will take place on April 12 at the Institute of Directors in London.
Inoar Cosméticos brings the essence of its founders in its DNA: the creation of innovative products through the unique look of Inocência Manoel, Director of Marketing and Creation, and the administration of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.
Inoar Solidarity Beauty Project
Founded by Inocência Manoel, Beleza Solidária is an Inoar brand project created to empower people from different communities in Brazil and abroad, and is also focused on the recovery of women’s identities and their empowerment. With courses offered to the low-income population and diverse itinerant actions, the initiative aims to offer society a path to entrepreneurship.
Facebook: Inoar Brasil
Instagram: @InoarBrasil | belezasolidaria.inoar
Tel .: (11) 4135-4555
Tribute will be on January 22 in São Paulo, in a ceremony that celebrates 465 years of the capital.
The director of creation, marketing and development of Inoar Cosméticos, a Brazilian company that is a reference in cosmetics in the country and worldwide, Inocência Manoel will receive for her commitment and dedication the renowned “Diploma Foundation of São Paulo” of the Academy of Sciences, Letters and Arts of São Paulo – ACLASP, a non-profit organization that promotes and rescues cultural values and honors the memory of Brazilian culture and history. The award ceremony will be held during the official commemorative ceremony “Tribute to the 465th anniversary of the founding of the city of São Paulo”, on January 22, in the city of São Paulo.
Inocência Manoel, who is also Director of Marketing and Creation of Inoar, was nominated and chosen to be honored for being outstanding in her activities and contributing to the development of the country. According to the director of creation, marketing and development, receiving this tribute is extremely gratifying and special. “This recognition encourages me to continue transforming and empowering lives, through social and human values. At Inoar, this commitment is renewed every day. ”
Scheduled for 6:00 pm, the official ceremony for delivery of the laurea will take place in the Uruguay Space, at Av. Paulista, 1776, 9th floor, in São Paulo.
Inoar Cosméticos brings the essence of its founders in its DNA: the creation of innovative products through the unique look of Inocência Manoel, Director of Marketing and Creation, and the administration of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers. In May 2018, Inoar Europe was inaugurated with a Technical and Training Center for distributors and professional hairdressers based in Lisbon, Portugal.
Facebook: Inoar Brasil
A hair pyramid is a quick way to visualize the care most people should have with their hair. Like a chronogram, that includes all the steps to healthy hair, from frequent to rare treatments. It makes it easier for people that are new to hair care to understand when each regimen is due and keep it on schedule for maintenance. The idea is that some hair treatments might only be needed weekly, monthly, or quarterly, helping with the overall balance goal for each hair type.
Of course, we talked to our trusted team of experts to gather the best hair advice, but we still recommend chatting to your hairstylist, that will adapt the treatments and daily care to your specific hair type.
What should be in your daily care?
The basis of healthy hair comes from the care you have with your strands daily. The daily hydration and protection are essential to make sure they keep their shine. In your daily routine, you should include washing, conditioning, and styling products.
Although you might not wash your hair daily, we recommend daily attention to how your hair feels. Making sure your hair is clean is important to your scalp overall health. Pick the best shampoo for your hair type and make sure to massage as you move the product through the roots. This helps in activating blood circulation with your fingers and keeps blood flowing close to the hair roots.
Rinse hair with cold or warm water thoroughly. Make sure there is no residue left on your strands.
In the next step, conditioning and untangling hair strands, it is very important to only leave the product as long as recommended, on the length of the hair, not the roots. Also, make sure there is no residue left on your strands, so you can apply the appropriate product for styling, like a light oil or a leave-in.
What should be included in your weekly hair routine?
Deep hair hydration is important weekly depending on your hair type. This will maintain your hair shining over time. It’s good to know your products and distinguish between what hydrates, what nourishes, what reconstructs. Alternating the hair masks that help with each of these functions is a great idea.
What should be included in your bi-weekly hair routine?
Some hair treatments are a little deeper and should be done with bigger intervals. For example, oils (that could be used alone or added to hair masks) shouldn’t be done very often. They are great to treat damaged hair, as well as reconstruction hair masks. These more intense treatments are recommended for people that have chemically damaged hair. If you color your hair frequently, these oils and deep masks must be part of your bi-weekly routine to reverse the possible damage.
What should be included in your monthly hair routine?
The monthly routine should be that one day of the month of self-care. Those who color, straighten, bleach, do Brazilian blowouts, or any other chemical treatment often, need to include these days in their schedule. The monthly repair day assures that your hair strands are ready for the next treatment, without losing its shine and healthy appearance.
This monthly day can include heavier hair masks, hot oils, protein treatments, and more.