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Three pillars guide Inoar’s product development work; respect for the individual, respect for the environment and respect for animals.

 

For the founder of the brand, Innocence Manoel, “creating and disseminating ethical procedures adds to the consumer’s search for more information about the impact of ingredients on life, the environment and animals.”

 

According to Euromonitor, the production process and the socio-environmental impact of the products they consume also drive the search for a more natural and sustainable lifestyle. A recent study by Kantar Worldpanel shows that more than 50% of consumers prefer natural products, whether organic, therapeutic or herbal, non-sulfate or non-polluting.

 

All new Inoar products have been created with this philosophy and are 100% vegan, ie: they are not tested on animals and do not contain ingredients of animal origin. In addition, the company has been working on free compositions of silicones, parabens or synthetic preservatives, seeking, more and more, botanical ingredients, as in the launches of the Natural Collection line, which also use aspects of aromatherapy, and the Vegan line, which marked the positioning of the company in 2015 and now gets new packaging, plus new items.

 

“Since 2015 the compositions have undergone a review and are being reformulated to have an increasingly green Inoar, throughout the production chain,” says Innocence Manoel.

 

The company has been working to have more and more recyclable packaging, biodegradable formulas and raw materials with natural ingredients. All products undergo tests, but never in animals and Inoar uses in its formulations ingredients of vegetable origin – not animal. This has led Inoar to join the PETA list of “cruelty free” and “vegan” companies since 2016, using the NGO seal on their packaging.

 

“Green has always been our essence, much more than our color. Creating products with botanical ingredients, natural and cruelty free is not a trend, but an attitude that says a lot about our values, “adds the businesswoman.

 

About Inoar

Inoar Cosméticos, a Brazilian company that is a reference in the national and international market, brings in its DNA the essence of its founders: the creation of innovative products through the unique look of Innocence Manoel, Director of Marketing and Creation, and the management of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers.

Le XXIe siècle a apporté un grand changement de principes à la société. Les gens deviennent plus conscients de la nature de ce qu’ils consomment. Cela les amène à chercher à comprendre l’origine des objets consommés au jour le jour. Avec cette prise de conscience, nous mettons en évidence le mouvement végétalien, potentialisé dans les habitudes alimentaires.

Le monde cosmétique n’était pas loin derrière et a apporté des options pour faire des produits végétaliens. Le marché, aujourd’hui, offre une diversité d’articles qui apportent des éléments naturels, végétaliens et sans cruauté dans sa composition. Mais il y a encore un grand doute dans la définition de ces dénominations. Et nous sommes ici pour les clarifier.

Tout d’abord, il est important de comprendre ce que chaque élément est. Alors on y va:

– Vegan: les cosmétiques végétaliens sont ceux qui n’utilisent pas de composants d’origine animale dans leur composition.
– Cruauté gratuite: les produits cosmétiques sans cruauté, comme l’indique la traduction, sont sans cruauté. Donc, ils n’utilisent pas d’animaux pour les tests.

De cette façon, nous pouvons conclure qu’un produit considéré végétalien, sera également considéré comme sans cruauté. Mais le contraire n’est pas nécessairement vrai. Un produit cosmétique sans cruauté ne réalise pas ses tests sur les animaux, mais peut avoir des composants d’origine animale.

Pour être végétalien, cosmétique tout simplement pas éliminer ses composants animaux de formulation, mais tous ceux qui, d’une certaine façon, ils produisent. Un exemple, que de nombreux cosmétiques portent, est la cire d’abeille. Ainsi, pour être végétalien, le produit doit se passer de tout ce qui est d’origine animale.

Une autre confusion commune se produit entre les cosmétiques végétaliens et naturels. La différence réside dans le fait que les produits naturels ne contiennent aucun composant chimique et synthétique dans leur formulation. Ils sont encore un peu plus difficiles à trouver sur le marché.

Par conséquent, il est très important de garder un œil sur la composition des produits que vous achetez. Inoar signale tous les articles de votre portefeuille qui n’ont aucun composant animal et ne les testent pas avec un nid de lapin. Ensuite, attention aux joints que les colis présentent. Ils facilitent la compréhension de l’origine de ce produit.

En reconnaissance de la méthode de test utilisée par Inoar, la marque est entrée dans la liste PETA des entreprises «sans cruauté». PETA, l’Association populaire pour le traitement éthique des animaux, est une organisation non gouvernementale fondée en 1980, qui compte plus de 2 millions de membres et est dédiée aux droits des animaux. Il a comme devise: “Les animaux ne sont pas à nous pour manger, s’habiller, utiliser dans les expériences ou pour le divertissement.”

Aujourd’hui, tous les produits Inoar ne sont pas testés sur des animaux. Et la grande majorité du portefeuille reçoit déjà le sceau végétalien. Mais pour marquer le changement majeur de position de la société en 2016, la marque a lancé la ligne Vegan pour nous rappeler que nous pouvons – et devons – choisir des cosmétiques qui entretiennent une relation de respect avec la nature et les animaux.

Ainsi, Inoar continue de construire une relation de respect avec les animaux et l’endroit où il vit. Transformer vos lignes progressivement et les rendre plus naturelles et bénéfiques pour vous, les consommateurs.

 

Inoar has three pillars that guide all development work and the relationships between employees, suppliers and consumers:

 

Respect for the individual

 

Respect for the environment

 

Respect for animals

 

With that in mind, we have developed our entire hair and vegan line of dermocosmetics.

 

But what are vegan cosmetics?

 

Vegan cosmetics are those that do not contain ingredients of animal origin and that are not tested on animals.

 

Since tests are not done, how do they do it? How to replace animals with vegetables?

 

Tests are performed on humans. These are clinical tests that are regulated and accepted by Anvisa.

 

The substitution of animals for vegetables is given for the ingredients. Some ingredients of animal origin are replaced by vegetable origin. For example keratin, which is of animal origin (extracted from sheep wool, bird feathers, horns or oxen hooves), but may have vegetable origin (obtained from rice, soybeans, wheat or corn).

 

Is Inoar Vegan?

 

Inoar has vegan products, but is not considered a vegan company. We share the principle of respect for life and do not tolerate abuses against animals.

 

Are Vegan Cosmetics the Same as Non-Vegans?

 

The ingredients of plant origin have a much higher performance.

 

Where do the products used in Inoar products come from?

 

We do not use ingredients of animal origin in our shampoos, conditioners, masks and oils.

 

The technical urea applied in our formulations is a byproduct of the refinement of the chemical industry.

 

We have standardized a blend of synthetic peptides whose aminogram accurately reproduces the molecular composition of Whey Protein. Thus, our efforts in technology allow us to have all the benefits of this protein of very high biological value without exploring any form of animal life.

 

Hydrolyzed Keratin: The term hydrolysis refers to the fact that the original protein chain undergoes pH manipulations and enzymatic actions to be broken down and transformed into its most elemental form, the amino acids. This blend of monoamines has nutritional value equivalent to the original protei

Where are the ingredients extracted from?

It depends. For example, we sometimes opt for a soy base because it contains isoflavones that strengthen the health of the scalp. Rice acids favor some types of hair, wheat proteins recompose damaged yarns and so on.

The amino acids used are quaternary monoamines generally obtained from urea and carbon sources such as corn maltodextrins, for example.

How should the names of the ingredients appear on the packaging?

ANVISA legislation recommends that we list the ingredients in the format “INCI Name” which is in fact a huge inventory containing 12 thousand more components, but does not even provide specifications for customized laboratory procedures, such as the synthetic obtaining of proteins.

What are Inoar’s vegan products?

We do not use any animal ingredients and do no animal testing. The only exception is the color in a tube, but it is also not tested on animals. All our shampoos, conditioners, masks, oils, etc. formulas. has been adjusted in recent months to strictly meet the requirements of vegan products and you can find the PETA seal on our packaging. If you still have questions (as there may be products with old packaging), you can contact us directly informing you the status of our production.

What is PETA?

PETA, the People’s Association for the Ethical Treatment of Animals, is a non-governmental organization founded in 1980, which has more than 2 million members and is dedicated to animal rights.

It has as its motto: “Animals are not ours to eat, dress, use in experiments or for entertainment.”

The organization is engaged in the cause of protecting animals from all acts of unnecessary and abusive human exploitation. It applies relentless pressure on large-scale companies that conduct animal research to expose their inhumane laboratory practices.

Inoar proudly is on the PETA list of companies that do not test on animals.

What is the PETA seal for?

The PETA seal is an independent seal that confirms the philosophy and vegan care of a company or social entity. The NGO has a very strong role in the cause, and is always attentive, reporting maltreatment and pointing out who respects the animals.

In addition, Inoar relies on the strength and confidence of its consumers for almost 20 years. The vegan philosophy goes far beyond any graphic element that can be included in a label, since it is a way of existing considering that every living thing feels everything we feel and has the same rights as us.