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Transgender and Transvestite Women talk about valuing self-esteem at an event promoted by INOAR Cosméticos na Casa Florescer

In addition to receiving hair and body care products, they received tips on how to wash and care for wires

The Special Reception Center for Transsexual and Transvestite Women – Casa Florescer, in São Paulo, hosted the Inoar Cosméticos team to talk about self-esteem, hair care and the importance of respecting one’s identity. During the afternoon of December 19, residents were able to ask questions about how to wash the threads, use of smoothing, dyes and chemicals in general, and the importance of hydration and reconstruction.

The brand brought gifts for the trans housed in the house, which also participated in a music round in which they could express themselves artistically. They received a message from presenter Sabrina Sato at the end of the event: “Every year Inoar is present at Casa Florescer to make you even more beautiful, and this year could not be different,” said the presenter, who signs Inoar dermocosmetic kits .

“It’s gratifying to hear that Inoar is a partner that makes a difference in the lives of these women. We were the first beauty company to look for Casa Florescer and we make every effort to maintain our commitment to them, leading products, guidance and care. We also know that this self-care is fundamental for people to feel empowered, valued and more beautiful. We hope to be together in more actions in 2019, “says Innocence Manoel, director of creation, marketing and development of Inoar and Idealizer of the Solidarity Beauty Project.

About Inoar

Inoar Cosméticos brings the essence of its founders in its DNA: the creation of innovative products through the unique look of Inocência Manoel, Director of Marketing and Creation, and the administration of Alexandre Nascimento’s businesses. Inoar a brand of cosmetics inspired by various types of people, with innovation, cutting edge technology and the know-how of those who understands the needs of professionals and end consumers. In May 2018, Inoar Europe was inaugurated with a Technical and Training Center for distributors and professional hairdressers based in Lisbon, Portugal.

Inoar Solidarity Beauty Project

Founded by Inocência Manoel, Beleza Solidária is an Inoar brand project created to empower people from different communities in Brazil and abroad, and is also focused on the recovery of women’s identities and their empowerment. With courses offered to the low-income population and diverse itinerant actions, the initiative aims to offer society a path to entrepreneurship.

Facebook: Inoar Brasil
Instagram: @InoarBrasil

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