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Alexandre Nascimento Tag

Alexandre Nascimento had his career published

São Paulo, February 3, 2020 – The co-founder of Inoar Cosméticos, Alexandre Nascimento, was honored and had his story published on the book “Stories of Our People, the Evolution of Time – Vale do Paranapanema”.

Published by historian Julio Cesar de Matos, the edition portrays the trajectory of the entrepreneur since the beginning of his life, in the city of Assis, in the interior of the State, in Brazil, the move to São Paulo, where he started the business, then his life in Argentina, to study medicine and the beginning of life in the cosmetics industry, in addition to highlighting the difficulties, turning points and business vision that has always been part of his essence.

In the book, Alexandre highlights: “I spent the days on a motorcycle visiting salon by salon, with demonstrations and deliveries. From then on the products started to sell more and more. The business grew, the industry and the brand became more professional until they reached the Inoar that is known today. ”

The book “Stories of Our People, the Evolution of Time – Vale do Paranapanema” tells the story of 125 personalities and entrepreneurial families from Vale do Paranapanema, Brazil,  in its 236 printed pages.

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