Inoar has three pillars that guide all development work and the relationships between employees, suppliers and consumers:
Respect for the individual
Respect for the environment
Respect for animals
With that in mind, we have developed our entire hair and vegan line of dermocosmetics.
But what are vegan cosmetics?
Vegan cosmetics are those that do not contain ingredients of animal origin and that are not tested on animals.
Since tests are not done, how do they do it? How to replace animals with vegetables?
Tests are performed on humans. These are clinical tests that are regulated and accepted by Anvisa.
The substitution of animals for vegetables is given for the ingredients. Some ingredients of animal origin are replaced by vegetable origin. For example keratin, which is of animal origin (extracted from sheep wool, bird feathers, horns or oxen hooves), but may have vegetable origin (obtained from rice, soybeans, wheat or corn).
Is Inoar Vegan?
Inoar has vegan products, but is not considered a vegan company. We share the principle of respect for life and do not tolerate abuses against animals.
Are Vegan Cosmetics the Same as Non-Vegans?
The ingredients of plant origin have a much higher performance.
Where do the products used in Inoar products come from?
We do not use ingredients of animal origin in our shampoos, conditioners, masks and oils.
The technical urea applied in our formulations is a byproduct of the refinement of the chemical industry.
We have standardized a blend of synthetic peptides whose aminogram accurately reproduces the molecular composition of Whey Protein. Thus, our efforts in technology allow us to have all the benefits of this protein of very high biological value without exploring any form of animal life.
Hydrolyzed Keratin: The term hydrolysis refers to the fact that the original protein chain undergoes pH manipulations and enzymatic actions to be broken down and transformed into its most elemental form, the amino acids. This blend of monoamines has nutritional value equivalent to the original protei
Where are the ingredients extracted from?
It depends. For example, we sometimes opt for a soy base because it contains isoflavones that strengthen the health of the scalp. Rice acids favor some types of hair, wheat proteins recompose damaged yarns and so on.
The amino acids used are quaternary monoamines generally obtained from urea and carbon sources such as corn maltodextrins, for example.
How should the names of the ingredients appear on the packaging?
ANVISA legislation recommends that we list the ingredients in the format «INCI Name» which is in fact a huge inventory containing 12 thousand more components, but does not even provide specifications for customized laboratory procedures, such as the synthetic obtaining of proteins.
What are Inoar’s vegan products?
We do not use any animal ingredients and do no animal testing. The only exception is the color in a tube, but it is also not tested on animals. All our shampoos, conditioners, masks, oils, etc. formulas. has been adjusted in recent months to strictly meet the requirements of vegan products and you can find the PETA seal on our packaging. If you still have questions (as there may be products with old packaging), you can contact us directly informing you the status of our production.
What is PETA?
PETA, the People’s Association for the Ethical Treatment of Animals, is a non-governmental organization founded in 1980, which has more than 2 million members and is dedicated to animal rights.
It has as its motto: «Animals are not ours to eat, dress, use in experiments or for entertainment.»
The organization is engaged in the cause of protecting animals from all acts of unnecessary and abusive human exploitation. It applies relentless pressure on large-scale companies that conduct animal research to expose their inhumane laboratory practices.
Inoar proudly is on the PETA list of companies that do not test on animals.
What is the PETA seal for?
The PETA seal is an independent seal that confirms the philosophy and vegan care of a company or social entity. The NGO has a very strong role in the cause, and is always attentive, reporting maltreatment and pointing out who respects the animals.
In addition, Inoar relies on the strength and confidence of its consumers for almost 20 years. The vegan philosophy goes far beyond any graphic element that can be included in a label, since it is a way of existing considering that every living thing feels everything we feel and has the same rights as us.